China Marketing Platforms
A comprehensive library of 66+ China digital platforms — user data, ad formats, cost benchmarks, and strategy recommendations. Explore China's entire digital ecosystem for omni-channel marketing.
Tencent's super app — messaging, social, payment, and mini-programs in one. The backbone of China's digital ecosystem.
Alipay
支付宝Finance & FinTechChina's leading mobile payment platform. Super app for finance, lifestyle, and services.
Baidu
百度Search Engines+Ad & Demand-side PlatformsChina's dominant search engine with 70%+ market share. Essential for any China digital presence.
Tmall
天猫E-commerceAlibaba's premium B2C marketplace. Tmall Global enables international brands to sell directly.
Taobao
淘宝E-commerceAlibaba's original C2C marketplace. Massive product selection, livestream commerce pioneer.
Douyin
抖音Social Media+Ad & Demand-side PlatformsByteDance's short-video platform. Algorithm-driven discovery with deep e-commerce integration.
Kuaishou
快手Social MediaShort-video platform strong in lower-tier cities. Fast-growing live e-commerce ecosystem.
Pinduoduo
拼多多E-commerceSocial e-commerce platform. Fastest-growing e-commerce in China. Team Purchase model.
Meituan
美团Local Services & O2O+Ad & Demand-side PlatformsChina's largest local services platform. Food delivery, hotel booking, and more.
Douyin Shop
抖音小店E-commerceByteDance's social commerce platform integrated with Douyin. Livestream-first shopping experience.
UC Web / Ali Yichuan
UC阿里汇川Ad & Demand-side PlatformsAlibaba's mobile content and advertising platform combining UC Browser, UC News, and the Ali Yichuan ad exchange.
China's real-time public conversation platform. Essential for brand buzz and crisis management.
JD.com
京东E-commerceChina's second-largest e-commerce platform. Owned logistics with same/next-day delivery.
Tencent's original messaging platform. Still dominant among Gen Z and gaming communities.
Tencent Video
腾讯视频Video & EntertainmentTencent's premium streaming platform. Original content, TV dramas, variety shows.
Ctrip
携程Travel & HospitalityChina's largest online travel agency. Hotels, flights, trains, and travel packages.
iQiyi
爱奇艺Video & EntertainmentLeading streaming platform with hit original dramas and variety shows. Baidu-backed.
Bilibili
哔哩哔哩Video & Entertainment+Ad & Demand-side PlatformsLeading Gen Z video community. Danmaku (bullet-screen) system. High engagement, long-form content.
Xiaohongshu (RED)
小红书Social Media+Ad & Demand-side PlatformsLifestyle platform blending social content with e-commerce. The most influential platform for purchase decisions.
Toutiao
今日头条Content & Communities+Ad & Demand-side PlatformsByteDance's AI-powered news aggregator. Personalized content recommendations at scale.