China Digital Ecosystem

China Marketing Platforms

A comprehensive library of 67+ China digital platforms — user data, ad formats, cost benchmarks, and strategy recommendations. Explore China's entire digital ecosystem for omni-channel marketing.

67 platforms across 12 categories
1688.com

1688.com

1688.comB2B & Trade

Alibaba's domestic B2B platform. China's largest wholesale marketplace.

150M+ MAU Domestic B2B buyers Medium
Sponsored ProductsGold SupplierP4P Ads
International TradeManufacturingWholesaleRetail
360 Search

360 Search

360搜索Search Engines

China's #2 search engine by market share, reaching 400M+ monthly users through 360 Safe Browser and haoso.com.

400M+ MAU Chinese internet users Medium
SEMBrand ZoneDisplay AdsVideo Ads+1
E-commerceGamingAppsFinance
36Kr

36Kr

36氪Content & Communities

Leading technology media platform covering startups, innovation, and investment.

30M+ MAU Tech professionals Medium
Sponsored ArticlesBanner AdsEvent SponsorshipResearch Reports
TechnologyFinanceStartupsVenture Capital
Alibaba.com

Alibaba.com

阿里巴巴国际站B2B & Trade

Alibaba's global B2B marketplace connecting Chinese suppliers with international buyers.

200M+ MAU Global importers/exporters Medium-High
Sponsored ProductsGold SupplierP4P AdsTrade Show Ads
International TradeManufacturingWholesaleSourcing
Alimama

Alimama

阿里妈妈Ad & Demand-side Platforms

Alibaba's advertising platform for Tmall and Taobao. Essential for e-commerce brands.

N/A (ad platform) MAU Covers Tmall + Taobao + Alibaba ecosystem Medium-High
Search AdsDisplay AdsLivestream AdsSuper Recommendation+1
E-commerceFMCGBeautyFashion
Alipay

Alipay

支付宝Finance & FinTech

China's leading mobile payment platform. Super app for finance, lifestyle, and services.

1.3B+ MAU All demographics Medium
Banner AdsMini-program AdsPayment Page AdsCredit Card Offers
FinanceInsuranceE-commerceRetail
Anjuke

Anjuke

安居客Real Estate

Popular real estate listings platform. Strong in rental and second-hand housing.

100M+ MAU Home seekers Medium
Sponsored ListingsAgent AdsFeatured PropertiesVR Tours
Real EstatePropertyRentalCommercial
Ant Fortune

Ant Fortune

蚂蚁财富Finance & FinTech

Alibaba's online wealth management platform. One of China's largest fund distributors.

200M+ MAU Young investors Medium
Sponsored ProductsBanner AdsEducational Content
FinanceFund ManagementInsuranceWealth Management
Baidu

Baidu

百度Search Engines+Ad & Demand-side Platforms

China's dominant search engine with 70%+ market share. Essential for any China digital presence.

1.0B+ MAU All ages Medium-High
SEOPPC/SEMDisplay AdsBrand Zone+2
EducationTravelFinanceEnterprise SaaS
Baidu Tieba

Baidu Tieba

百度贴吧Content & Communities

Baidu's massive online community platform with millions of interest-based groups.

300M+ MAU Broad demographics Low
Sponsored PostsBanner AdsCommunity Partnership
EntertainmentGamingEducationFashion
Beike (Shell)

Beike (Shell)

贝壳找房Real Estate

China's largest real estate platform. Online-to-offline property transactions.

250M+ MAU Home buyers Medium
Sponsored ListingsFeatured PropertiesAgent AdsCommunity Ads
Real EstatePropertyMortgageHome Services
Bilibili

Bilibili

哔哩哔哩Video & Entertainment+Ad & Demand-side Platforms

Leading Gen Z video community. Danmaku (bullet-screen) system. High engagement, long-form content.

340M+ MAU 68% Gen Z Medium
Brand VideoIn-feed AdsSponsorshipUP Main Collab+1
GamingTechEducationEntertainment
Ctrip

Ctrip

携程Travel & Hospitality

China's largest online travel agency. Hotels, flights, trains, and travel packages.

400M+ MAU Urban travelers Medium
Sponsored ListingsBanner AdsHotel PromotionDeal Coupons
TravelHospitalityAirlinesHotels
Dewu (Poizon)

Dewu (Poizon)

得物E-commerce

Leading marketplace for sneakers, streetwear, and collectibles with authenticity verification.

80M+ MAU Sneakerheads Medium
Sponsored ProductsFeatured ListingsBrand Collaboration
FashionSneakersStreetwearLuxury
DHgate

DHgate

敦煌网B2B & Trade

B2B platform specializing in small-batch cross-border trade.

30M+ MAU Small business importers Low-Medium
Sponsored ProductsFeature ListingsBanner Ads
International TradeSmall BusinessWholesaleE-commerce
Dianping

Dianping

大众点评Local Services & O2O

China's Yelp. User reviews for restaurants, services, and local businesses.

250M+ MAU Urban consumers Low-Medium
Sponsored ListingsCoupon AdsReview BoostingBrand Storefront
Food & BeverageHospitalityBeauty & SpaEntertainment
Douban

Douban

豆瓣Content & Communities

China's cultural review and community platform. Influences opinion leaders and creatives.

70M+ MAU Educated Low
Sponsored ContentBrand GroupsBook/Film Ratings
PublishingEntertainmentFashionLifestyle
Douyin

Douyin

抖音Social Media+Ad & Demand-side Platforms

ByteDance's short-video platform. Algorithm-driven discovery with deep e-commerce integration.

750M+ MAU 18-35 Medium
In-feed AdsBrand TakeoverHashtag ChallengeDouyin Shop+2
FMCGFashionBeautyFood & Beverage
Douyin Shop

Douyin Shop

抖音小店E-commerce

ByteDance's social commerce platform integrated with Douyin. Livestream-first shopping experience.

600M+ MAU 18-35 Medium
Shop ListingLivestream ShoppingProduct VideosKOL Affiliate
FashionBeautySnack FoodHome Goods
Douyu

Douyu

斗鱼Video & Entertainment

Leading game live-streaming platform. Dominant in esports and gaming.

200M+ MAU Gamers Medium
Stream SponsorshipBanner AdsBrand IntegrationVirtual Gifts
GamingEsportsTechnologyEnergy Drinks
China Marketing Platforms Guide | YIVA Digital