China Marketing Platforms
A comprehensive library of 67+ China digital platforms — user data, ad formats, cost benchmarks, and strategy recommendations. Explore China's entire digital ecosystem for omni-channel marketing.
1688.com
1688.comB2B & TradeAlibaba's domestic B2B platform. China's largest wholesale marketplace.
360 Search
360搜索Search EnginesChina's #2 search engine by market share, reaching 400M+ monthly users through 360 Safe Browser and haoso.com.
36Kr
36氪Content & CommunitiesLeading technology media platform covering startups, innovation, and investment.
Alibaba.com
阿里巴巴国际站B2B & TradeAlibaba's global B2B marketplace connecting Chinese suppliers with international buyers.
Alimama
阿里妈妈Ad & Demand-side PlatformsAlibaba's advertising platform for Tmall and Taobao. Essential for e-commerce brands.
Alipay
支付宝Finance & FinTechChina's leading mobile payment platform. Super app for finance, lifestyle, and services.
Anjuke
安居客Real EstatePopular real estate listings platform. Strong in rental and second-hand housing.
Ant Fortune
蚂蚁财富Finance & FinTechAlibaba's online wealth management platform. One of China's largest fund distributors.
Baidu
百度Search Engines+Ad & Demand-side PlatformsChina's dominant search engine with 70%+ market share. Essential for any China digital presence.
Baidu Tieba
百度贴吧Content & CommunitiesBaidu's massive online community platform with millions of interest-based groups.
Beike (Shell)
贝壳找房Real EstateChina's largest real estate platform. Online-to-offline property transactions.
Bilibili
哔哩哔哩Video & Entertainment+Ad & Demand-side PlatformsLeading Gen Z video community. Danmaku (bullet-screen) system. High engagement, long-form content.
Ctrip
携程Travel & HospitalityChina's largest online travel agency. Hotels, flights, trains, and travel packages.
Dewu (Poizon)
得物E-commerceLeading marketplace for sneakers, streetwear, and collectibles with authenticity verification.
DHgate
敦煌网B2B & TradeB2B platform specializing in small-batch cross-border trade.
Dianping
大众点评Local Services & O2OChina's Yelp. User reviews for restaurants, services, and local businesses.
Douban
豆瓣Content & CommunitiesChina's cultural review and community platform. Influences opinion leaders and creatives.
Douyin
抖音Social Media+Ad & Demand-side PlatformsByteDance's short-video platform. Algorithm-driven discovery with deep e-commerce integration.
Douyin Shop
抖音小店E-commerceByteDance's social commerce platform integrated with Douyin. Livestream-first shopping experience.
Douyu
斗鱼Video & EntertainmentLeading game live-streaming platform. Dominant in esports and gaming.
