📅
China Marketing Calendar 2026
Plan your China strategy around key dates, festivals & shopping events
📌
51
Total Events
⭐
19
Key Events
🛍️
10
Shopping Festivals
🏮
7
Public Holidays
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January
1 key3 events
1 Jan – 3 Jan
New Year's Day
元旦
Public Holiday
15 Jan
January Year-End Sales
年终促销季
Shopping Festival
20 Jan – 10 Feb
Pinduoduo New Year Goods Festival
拼多多年货节
Shopping Festival
February
1 key2 events
14 Feb
Valentine's Day
情人节
Cultural Occasion
15 Feb – 23 Feb
Chinese New Year (Year of the Horse)
春节 / 马年
Public Holiday
March
2 key6 events
3 Mar
Lantern Festival
元宵节
Cultural Occasion
8 Mar
Women's Day (Queen's Day)
女神节 / 三八妇女节
Shopping Festival
12 Mar – 15 Mar
AWE (Appliance & Electronics World Expo)
中国家电及消费电子博览会 / AWE
B2B / Trade
15 Mar
Tmall Spring New Arrivals
天猫春季上新
Platform Event
15 Mar
3.15 Consumer Rights Day
315消费者权益日
Cultural Occasion
26 Mar – 28 Mar
Spring Sugar & Wine Fair (Chengdu)
全国糖酒会（春季）/ 春糖
B2B / Trade
April
1 key4 events
4 Apr – 6 Apr
Qingming Festival (Tomb Sweeping Day)
清明节
Public Holiday
13 Apr – 18 Apr
China International Consumer Products Expo (Hainan)
中国国际消费品博览会 / 消博会
B2B / Trade
15 Apr – 5 May
Canton Fair (Spring)
广交会（春季）
B2B / Trade
22 Apr
Earth Day
地球日
Cultural Occasion
May
4 key6 events
1 May – 5 May
Labour Day Golden Week
劳动节黄金周
Public Holiday
4 May
Youth Day
五四青年节
Cultural Occasion
10 May
Mother's Day
母亲节
Cultural Occasion
12 May – 14 May
CBE China Beauty Expo
中国美容博览会 / CBE上海美博会
B2B / Trade
20 May
520 — Chinese Valentine's Day
520情人节
Cultural Occasion
25 May – 31 May
618 Warm-up Period
618预热期
Shopping Festival
June
1 key4 events
1 Jun
Children's Day
六一儿童节
Cultural Occasion
1 Jun – 18 Jun
618 Shopping Festival
618购物节
Shopping Festival
19 Jun – 21 Jun
Dragon Boat Festival
端午节
Public Holiday
21 Jun
Father's Day
父亲节
Cultural Occasion
July
1 key4 events
7 Jul
Tmall Summer Sale
天猫夏季大促
Platform Event
15 Jul – 17 Jul
CBME International Baby, Children & Maternity Expo
CBME国际孕婴童展
B2B / Trade
17 Jul – 20 Jul
WAIC - World Artificial Intelligence Conference
世界人工智能大会 / WAIC
B2B / Trade
31 Jul – 3 Aug
ChinaJoy - China Digital Entertainment Expo
ChinaJoy / 中国国际数码互动娱乐展览会
B2B / Trade
August
2 key4 events
8 Aug
WeChat 8.8 Cash Day
微信88现金日
Platform Event
15 Aug
Back to School Season
开学季
Shopping Festival
18 Aug
Xiaohongshu (RED) 818 Beauty Festival
小红书818美妆节
Platform Event
19 Aug
Qixi Festival (Chinese Valentine's Day)
七夕节
Cultural Occasion
September
2 key4 events
9 Sept
Tmall 99 Grand Sale
天猫99大促
Platform Event
9 Sept – 13 Sept
CIFTIS - China International Fair for Trade in Services
中国国际服务贸易交易会 / 服贸会
B2B / Trade
10 Sept
Teacher's Day
教师节
Cultural Occasion
25 Sept – 27 Sept
Mid-Autumn Festival
中秋节
Public Holiday
October
2 key5 events
1 Oct – 7 Oct
National Day Golden Week
国庆节黄金周
Public Holiday
10 Oct
Douyin 1010 Shopping Festival
抖音双十购物节
Platform Event
15 Oct – 4 Nov
Canton Fair (Autumn)
广交会（秋季）
B2B / Trade
18 Oct
Chongyang Festival (Senior Citizens' Day)
重阳节 / 老人节
Cultural Occasion
20 Oct – 31 Oct
Double 11 Pre-Sale Period
双11预售期
Shopping Festival
November
2 key5 events
1 Nov – 11 Nov
Double 11 / Singles' Day
双十一 / 光棍节
Shopping Festival
5 Nov – 10 Nov
CIIE — China International Import Expo
中国国际进口博览会
B2B / Trade
10 Nov – 12 Nov
FHC Shanghai Global Food Trade Show
FHC上海环球食品展
B2B / Trade
26 Nov – 28 Nov
CHTF - China Hi-Tech Fair
中国国际高新技术成果交易会 / 高交会
B2B / Trade
27 Nov
Black Friday
黑色星期五
Shopping Festival
December
4 events
12 Dec
Double 12 Shopping Festival
双十二 / 淘宝年终好价节
Shopping Festival
22 Dec
Winter Solstice
冬至
Cultural Occasion
25 Dec
Christmas
圣诞节
Cultural Occasion
28 Dec – 31 Dec
Year-End Brand Reviews
年终品牌盘点
Platform Event