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Douyin

Douyin

抖音Social Media

ByteDance's short-video platform. Algorithm-driven discovery with deep e-commerce integration.

ByteDanceLaunched 2016750M+ MAUMedium cost

Douyin is ByteDance's flagship short-video platform and the Chinese version of TikTok. With 600M+ DAU and an addictive algorithm-driven feed, it's the most engaging social platform in China. Douyin has deeply integrated e-commerce through Douyin Shop, enabling brands to sell directly through videos and livestreams. The platform's advertising system (Ocean Engine) offers sophisticated targeting including interest-based, behavior-based, and lookalike audiences. For brands targeting younger consumers, Douyin is essential.

Key Metrics

600M+

Daily Active Users

110 min

Avg. Daily Time

$300B+

Douyin Shop GMV

400M+

Livestream Users

Audience Profile

Age Group

15-40

Gender Split

48% M / 52% F

City Tier

Tier 1-4

Demographics

18-35, trend-driven, urban youth

Ad Formats & Features

In-feed Ads Brand Takeover Hashtag Challenge Douyin Shop Live Streaming KOL Collab

Best For

Brand awarenessViral campaignsE-commerceKOL marketingLive commerce

Suitable Industries

FMCGFashionBeautyFood & BeverageEntertainmentE-commerce

Platform Highlights

  • 600M+ DAU
  • Algorithm-driven
  • Douyin Shop
  • Live commerce

Budget & Difficulty

Cost Level

Medium

Starting Budget

£800/mo

Difficulty

Medium

Douyin

Douyin

MAU

750M+

DAU

600M+

Starting Budget

£800/mo