E-commerce
Sell directly to Chinese consumers on Tmall, JD.com, and Pinduoduo — China's dominant e-commerce platforms. From store setup to daily operations, we manage your entire China e-commerce presence.
15+
Years in China
200+
Brands Served
4.9
Client Rating
11
Services
Key Insight
China's digital ecosystem operates uniquely. Understanding these nuances is the difference between a campaign that performs and one that transforms your China presence.
Why It Matters
Why this service is critical for your brand's success in China.
China's e-commerce market is worth over £2 trillion — larger than the US and Europe combined — and growing at 10%+ annually.
Tmall and JD.com account for over 80% of China's B2C e-commerce. Without a presence on these platforms, most Chinese consumers cannot discover or purchase your products.
Live commerce (直播带货) is revolutionising e-commerce in China — £300B+ in sales in 2025 alone. Brands that don't embrace live streaming are losing significant market share.
What We Deliver
Every engagement includes these core deliverables.
Tmall & Tmall Global store setup
JD.com store management
Pinduoduo strategy
Product listing optimisation
Promotions & live commerce
How We Work
A proven methodology with clear milestones and measurable outcomes.
Platform Selection
Evaluate Tmall Global (cross-border) vs Tmall Domestic, JD Worldwide vs JD Direct, based on your product category, brand positioning, and target demographic.
Store Setup
End-to-end store setup: brand registration, product listing creation with Chinese copy and imagery, category-specific compliance checks, and store design.
Traffic & Promotions
Platform search ad management, participation in key shopping festivals (618, Singles' Day, Chinese New Year), KOL seeding, and content-driven traffic generation.
Operations
Daily order management, inventory synchronisation, customer service in Chinese, review management, and returns processing.
Reporting & Optimisation
Weekly sales dashboards, conversion funnel analysis, competitor pricing monitoring, and SKU-level performance optimisation.
What Our Clients Say
Real feedback from brands we've helped succeed in China.
"YIVA transformed our Baidu presence. Within 4 months, organic traffic from China increased 180% and our SEM cost-per-acquisition dropped 35%."
Sarah Chen
Marketing Director, European Luxury Brand
"The team's deep understanding of China's digital ecosystem set them apart. Our WeChat Official Account grew from 2K to 45K followers in 6 months."
James Morrison
Head of Digital, UK Retail Brand
"We interviewed 5 agencies. YIVA was the only one that understood both Chinese consumer behaviour and our Western brand identity. The results proved it."
Anna Watanabe
VP Marketing, Global Tech Company
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Years Experience
0
Brands Served
0
Campaign Success
0
Client Rating
Related Insights
Learn more about e-commerce from our experts.
The Complete Guide to E-commerce in 2026
Everything you need to know about navigating this service in China's evolving digital landscape.
5 Key Trends Shaping E-commerce in China
Stay ahead of the curve with the latest developments and innovations.
How to Choose a E-commerce Partner
A practical framework for evaluating and selecting the right agency for your China needs.
Frequently Asked Questions
What's the difference between Tmall Global and Tmall Domestic?
Tmall Global (tmall.hk) allows overseas brands to sell directly to Chinese consumers without a Chinese registered entity — products ship from overseas warehouses. Tmall Domestic requires a Chinese business entity and local warehouse stock. We recommend starting with Tmall Global for most new entrants.
Do I need to register my trademark in China first?
Absolutely. China is a first-to-file trademark jurisdiction — if you don't register first, someone else will. Trademark registration takes 6-12 months and is a prerequisite for opening a Tmall or JD store. We coordinate with Chinese IP lawyers to fast-track your registration.
How do Singles' Day and 618 work for international brands?
These are China's biggest shopping festivals — Singles' Day (Nov 11) alone generates more GMV than Black Friday and Cyber Monday combined. Participation requires early planning (3-4 months ahead), promotional pricing approval, inventory preparation, and dedicated marketing spend. We manage full festival campaigns for our clients.
What is live commerce and do I need it?
Live commerce (直播) is real-time video selling where hosts demonstrate products and viewers purchase instantly — it's a £300B+ channel in China. Most brands on Tmall and Douyin now allocate 20-40% of their e-commerce budget to live streaming. We can set up your live strategy with professional Chinese hosts and production.
How does cross-border shipping and customs work?
Tmall Global and JD Worldwide handle most cross-border logistics through bonded warehouses in free trade zones. Products ship in bulk to these warehouses, then individual orders clear customs electronically. Typical delivery time to Chinese consumers is 3-7 days — comparable to domestic shipping.
Ready to Transform Your China Presence?
Speak with our e-commerce specialists. Free 30-minute consultation — no commitment required.