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iQiyi
爱奇艺Video & EntertainmentLeading streaming platform with hit original dramas and variety shows. Baidu-backed.
Baidu Inc.Launched 2010350M+ MAUMedium-High
iQiyi is a leading Chinese streaming platform known for its hit original dramas and variety shows. Backed by Baidu, iQiyi leverages AI for content recommendation and advertising. The platform's strength in drama series makes it particularly effective for brand placement and sponsored content. iQiyi's 'flower of youth' (青春有你) and other variety shows attract massive viewership.
Key Metrics
Monthly Active Users
350M+
VIP Subscribers
100M+
Original Dramas/Year
50+
Audience Profile
Age Group
18-45
Gender Split
40% M / 60% F
City Tier
Tier 1-4
Demographics
20-40, urban, drama & variety show fans
Ad Formats & Features
Pre-roll Ads Mid-roll Ads Brand Placement Sponsored Variety Shows
Best For
TV drama sponsorshipVariety show adsPremium video advertising
Suitable Industries
FMCGBeautyAutomotiveEntertainmentSnack Food
Platform Highlights
350M+ MAU
Hit original dramas
Baidu AI integration
Brand placement
Budget & Difficulty
Cost Level
Medium-High
Starting Budget
£1,000/mo
Difficulty
Medium
iQiyi
爱奇艺
Monthly Active Users
350M+
Daily Active Users
120M+
Starting Budget
£1,000/mo