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Meituan

Meituan

美团Local Services & O2O+Ad & Demand-side Platforms

China's largest local services platform. Food delivery, hotel booking, and more.

MeituanLaunched 2010700M+ MAUMedium

Meituan is China's largest local services platform, offering food delivery, restaurant booking, hotel booking, travel, and other daily life services. With 700M+ users, it's essential for any brand with a physical presence in China or in the food & beverage industry. Meituan's advertising enables restaurants and local businesses to appear prominently in search results and recommendation feeds.

Key Metrics

Annual Active Users

700M+

Merchants on Platform

9M+

Daily Orders

80M+

Audience Profile

Age Group

18-60

Gender Split

50% M / 50% F

City Tier

Tier 1-4

Demographics

All ages, urban, daily life services consumers

Ad Formats & Features

Sponsored Listings Coupon Ads Banner Ads Brand Storefront

Best For

Local food deliveryRestaurant advertisingLocal servicesTravel/hotel

Suitable Industries

Food & BeverageHospitalityRetailLocal ServicesTravel

Platform Highlights

700M+ users
Food delivery leader
Local services
9M+ merchants
Budget & Difficulty

Cost Level

Medium

Starting Budget

£300/mo

Difficulty

Medium

Meituan

Meituan

美团

Monthly Active Users

700M+

Daily Active Users

200M+

Starting Budget

£300/mo

Marketing Strategy →

Related Local Services & O2O

Meituan (美团) — China Marketing Platform Guide | YIVA Digital