Toutiao
今日头条Content & Communities+Ad & Demand-side PlatformsByteDance's AI-powered news aggregator. Personalized content recommendations at scale.
Toutiao (Today's Headlines) is ByteDance's AI-powered news and content aggregator. It curates personalized content feeds based on user behavior, interests, and reading patterns. With 300M+ MAU, it's one of China's largest content platforms. For brands, Toutiao offers information flow (native) advertising that appears naturally in users' content feeds. The platform's AI optimization means ad targeting improves over time as the algorithm learns which users engage.
Key Metrics
300M+
76 min
10K+
Audience Profile
Age Group
22-60
Gender Split
55% M / 45% F
City Tier
Tier 1-5
Demographics
25-50, news-oriented, broad demographics
Ad Formats & Features
Best For
Suitable Industries
Platform Highlights
Cost Level
Medium
Starting Budget
£500/mo
Difficulty
Medium
Toutiao
今日头条
Monthly Active Users
300M+
Daily Active Users
150M+
Starting Budget
£500/mo