Tencent Video

Tencent Video is one of China's big three streaming platforms. It produces original content including premium TV dramas, variety shows, and documentaries. For brands, Tencent Video offers pre-roll and mid-roll advertising, sponsored content integration, and brand placement within popular shows. The platform's premium content (exclusive dramas and variety shows) attracts higher-income, educated viewers. Brand integrations in hit shows can generate massive exposure.