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Tencent Video

Tencent Video

腾讯视频Video & Entertainment

Tencent's premium streaming platform. Original content, TV dramas, variety shows.

TencentLaunched 2011400M+ MAUMedium-High cost

Tencent Video is one of China's big three streaming platforms. It produces original content including premium TV dramas, variety shows, and documentaries. For brands, Tencent Video offers pre-roll and mid-roll advertising, sponsored content integration, and brand placement within popular shows. The platform's premium content (exclusive dramas and variety shows) attracts higher-income, educated viewers. Brand integrations in hit shows can generate massive exposure.

Key Metrics

400M+

Monthly Active Users

120M+

VIP Subscribers

100+ titles

Original Content/Year

Audience Profile

Age Group

18-50

Gender Split

45% M / 55% F

City Tier

Tier 1-4

Demographics

25-45, urban, premium content viewers

Ad Formats & Features

Pre-roll Ads Mid-roll Ads Brand Placement Sponsored Content Banner Ads

Best For

Premium video adsBranded contentTV drama sponsorshipOTT advertising

Suitable Industries

FMCGLuxuryAutomotiveEntertainmentBeauty

Platform Highlights

  • 400M+ MAU
  • Premium original content
  • VIP subscriber base
  • Brand integration

Budget & Difficulty

Cost Level

Medium-High

Starting Budget

£1,000/mo

Difficulty

Medium

Tencent Video

Tencent Video

MAU

400M+

DAU

150M+

Starting Budget

£1,000/mo