Chinese Advertising
Access China's entire ad ecosystem through a single authorised agency partner. From Baidu SEM to Douyin feed ads, we manage your full China media spend with transparency and ROI focus.
15+
Years in China
200+
Brands Served
4.9
Client Rating
11
Services
Key Insight
China's digital ecosystem operates uniquely. Understanding these nuances is the difference between a campaign that performs and one that transforms your China presence.
Why It Matters
Why this service is critical for your brand's success in China.
China has the world's second-largest digital ad market (£100B+ annually), with unique platforms, pricing models, and compliance requirements that foreign brands cannot navigate alone.
Authorised agency status (direct contracts with Baidu, Tencent, ByteDance) gives us preferential pricing, faster account approval, and direct technical support — savings we pass to clients.
China's advertising ecosystem is walled: each platform (Baidu, Tencent, ByteDance) operates its own ad exchange with different targeting capabilities, creative formats, and measurement standards.
Regulatory compliance is critical — advertising in China requires specific licenses, filing of ad content, and adherence to strict rules around claims, competitor comparison, and data usage.
What We Deliver
Every engagement includes these core deliverables.
Baidu & Chinese search engine advertising account setup
Authorised reseller for Baidu, 360, Sogou & Shenma
Programmatic display & video advertising (iQiyi, Youku, Bilibili)
Tencent & ByteDance ad platforms
Social media advertising (WeChat, Weibo, Douyin, RED)
OOH, TV & traditional China media planning
Retargeting, audience segmentation & campaign optimisation
How We Work
A proven methodology with clear milestones and measurable outcomes.
Media Planning
Audience research and media mix modelling to determine the optimal allocation across search, social, display, video, and offline channels based on your target demographic and campaign objectives.
Account Setup & Authorisation
As an authorised agency, we expedite account creation on Baidu, 360, Tencent Ads, Douyin, and Xiaohongshu. We handle all verification, licensing, and compliance requirements.
Campaign Build & Launch
Audience targeting configuration, creative asset development in Chinese, bid strategy setup, landing page alignment, and conversion tracking implementation across all platforms.
Real-Time Optimisation
Daily bid adjustments, audience segmentation refinement, A/B creative testing, and cross-platform budget rebalancing. We use proprietary dashboards for unified performance tracking.
Reporting & Insights
Weekly performance snapshots and monthly deep-dive reports with actionable insights. Attribution modelling across the full customer journey, not last-click.
What Our Clients Say
Real feedback from brands we've helped succeed in China.
"YIVA transformed our Baidu presence. Within 4 months, organic traffic from China increased 180% and our SEM cost-per-acquisition dropped 35%."
Sarah Chen
Marketing Director, European Luxury Brand
"The team's deep understanding of China's digital ecosystem set them apart. Our WeChat Official Account grew from 2K to 45K followers in 6 months."
James Morrison
Head of Digital, UK Retail Brand
"We interviewed 5 agencies. YIVA was the only one that understood both Chinese consumer behaviour and our Western brand identity. The results proved it."
Anna Watanabe
VP Marketing, Global Tech Company
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Years Experience
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Brands Served
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Campaign Success
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Client Rating
Related Insights
Learn more about chinese advertising from our experts.
The Complete Guide to Chinese Advertising in 2026
Everything you need to know about navigating this service in China's evolving digital landscape.
5 Key Trends Shaping Advertising in China
Stay ahead of the curve with the latest developments and innovations.
How to Choose a Chinese Advertising Partner
A practical framework for evaluating and selecting the right agency for your China needs.
Frequently Asked Questions
What makes you an 'authorised agency'?
We hold direct partnership agreements with Baidu, 360, Sogou, Tencent, and ByteDance. This means preferential CPC rates, direct technical support, faster account approvals, and access to beta features.
What's the minimum ad spend for China campaigns?
We typically recommend starting at £2,000-£5,000/month for meaningful results. This covers search (Baidu SEM), social (WeChat/Douyin), and basic programmatic. Larger budgets (£10K+) open more advanced targeting.
Which ad platforms work best for B2B vs B2C?
B2B: Baidu SEM (high-intent search) and WeChat (professional content). B2C: Douyin (viral discovery) and Xiaohongshu (lifestyle inspiration). E-commerce: Tmall/JD internal search ads and Tencent social ads.
Ready to Transform Your China Presence?
Speak with our chinese advertising specialists. Free 30-minute consultation — no commitment required.