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JD.com

JD.com

京东E-commerce

China's second-largest e-commerce platform. Owned logistics with same/next-day delivery.

JD.com Inc.Launched 2004580M+ MAUMedium-High cost

JD.com is China's second-largest B2C e-commerce platform, differentiated by its owned logistics network that enables same-day or next-day delivery for 90%+ of orders. JD is particularly strong in electronics, home appliances, and branded goods. For international brands, JD offers JD Worldwide (跨境电商) for cross-border sales. JD's reputation for authentic products (no counterfeits) appeals to quality-conscious consumers. Advertising is through JD Ads (JZT).

Key Metrics

580M+

Annual Active Buyers

1,500+

Owned Warehouses

90%+

Same/Next Day Delivery

20K+

JD Worldwide Brands

Audience Profile

Age Group

20-50

Gender Split

58% M / 42% F

City Tier

Tier 1-4

Demographics

25-40, male-skewed, electronics buyers

Ad Formats & Features

JD Store JD Ads (JZT) Super Brand Day Livestream JD Logistics

Best For

ElectronicsHome appliancesFMCGLogistics-heavy categories

Suitable Industries

ElectronicsHome AppliancesFMCGBooksMother & Baby

Platform Highlights

  • Owned logistics
  • Same/next day delivery
  • Genuine products
  • Strong in 3C

Budget & Difficulty

Cost Level

Medium-High

Starting Budget

£2,000/mo

Difficulty

High

JD.com

JD.com

MAU

580M+

DAU

110M+

Starting Budget

£2,000/mo