Tencent's original messaging platform. Still dominant among Gen Z and gaming communities.
QQ is Tencent's original instant messaging platform, predating WeChat. While WeChat dominates adult messaging, QQ remains strong with younger users (Gen Z) and in lower-tier cities. QQ's features include QQ Zone (social blog), QQ Music, and deep gaming integration. For brands targeting teens and young adults, QQ offers unique advertising opportunities through QQ Zone branded content and Tencent's gaming ecosystem.
Key Metrics
550M+
85%
300M+
Audience Profile
Age Group
15-30
Gender Split
55% M / 45% F
City Tier
Tier 2-5
Demographics
Younger users (Gen Z), gaming community, lower-tier cities
Ad Formats & Features
Best For
Suitable Industries
Platform Highlights
Cost Level
Low
Starting Budget
£200/mo
Difficulty
Low
Monthly Active Users
550M+
Daily Active Users
250M+
Starting Budget
£200/mo