Taobao

Taobao is Alibaba's original C2C e-commerce platform, offering the widest product selection in China. Unlike Tmall's brand-focused model, Taobao hosts millions of individual sellers. It pioneered livestream e-commerce in China with Taobao Live (淘宝直播). For international brands, Taobao is less suitable as a primary channel (Tmall is better for brand control), but it's important for competitive monitoring and understanding China's e-commerce landscape. Taobao's advertising platform (Alimama) offers cost-effective traffic.