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Alipay
支付宝Finance & FinTechChina's leading mobile payment platform. Super app for finance, lifestyle, and services.
Ant Group/AlibabaLaunched 20041.3B+ MAUMedium
Alipay is China's largest mobile payment platform and a comprehensive financial super app. Beyond payments it offers wealth management (Ant Fortune), insurance, credit scoring (Sesame Credit), and a mini-program ecosystem. For financial brands, Alipay is essential for reaching Chinese consumers' digital wallet.
Key Metrics
Annual Active Users
1.3B+
Payment Share
55%+
Mini-programs
1M+
Audience Profile
Age Group
18-70
Gender Split
50/50
City Tier
Tier 1-5
Demographics
All demographics, digital payment users
Ad Formats & Features
Banner Ads Mini-program Ads Payment Page Ads Credit Card Offers
Best For
Digital paymentWealth managementInsuranceCredit scoringMini-programs
Suitable Industries
FinanceInsuranceE-commerceRetailTravel
Platform Highlights
1.3B+ users
Leading payment platform
Financial super app
Mini-program ecosystem
Budget & Difficulty
Cost Level
Medium
Starting Budget
£1,000/mo
Difficulty
Medium
Alipay
支付宝
Monthly Active Users
1.3B+
Daily Active Users
700M+
Starting Budget
£1,000/mo