China's real-time public conversation platform. Essential for brand buzz and crisis management.
Weibo functions like a hybrid of Twitter and Instagram — real-time public conversations, rich multimedia, and deep integration with celebrity/KOL culture. It's the primary platform for brand announcements, PR, and crisis management in China. Weibo's trending topics (热搜) are a powerful brand visibility tool. The platform is particularly strong for entertainment, fashion, and consumer brands. Advertising formats include Fan Headline (ensuring followers see your post), Promoted Weibo (targeted feed ads), and Brand Takeover (full-screen on open).
Key Metrics
580M+
250M+
500K+
100M+
Audience Profile
Age Group
18-45
Gender Split
48% M / 52% F
City Tier
Tier 1-3
Demographics
20-40, urban, media & entertainment-focused
Ad Formats & Features
Best For
Suitable Industries
Platform Highlights
Cost Level
Medium-High
Starting Budget
£600/mo
Difficulty
Medium
微博
Monthly Active Users
580M+
Daily Active Users
250M+
Starting Budget
£600/mo