Tmall
天猫E-commerceAlibaba's premium B2C marketplace. Tmall Global enables international brands to sell directly.
Tmall is Alibaba's premium B2C marketplace and the gold standard for brand e-commerce in China. Tmall Global specifically enables international brands to sell directly to Chinese consumers without requiring a China-registered entity. Key features include Brand Zone (customizable storefront), Super Brand Day (exclusive brand events), and deep integration with Alibaba's advertising platform (Alimama). Singles Day (11.11) is the world's largest shopping festival — Tmall generated over $80B GMV in a single day. For premium brands, a Tmall flagship store is essential.
Key Metrics
900M+
$80B+
300K+
30K+
Audience Profile
Age Group
20-50
Gender Split
45% M / 55% F
City Tier
Tier 1-4
Demographics
25-45, middle-class, brand-conscious shoppers
Ad Formats & Features
Best For
Suitable Industries
Platform Highlights
Cost Level
High
Starting Budget
£3,000/mo
Difficulty
Very High
Tmall
天猫
Monthly Active Users
900M+
Daily Active Users
300M+
Starting Budget
£3,000/mo