Kuaishou
快手Social MediaShort-video platform strong in lower-tier cities. Fast-growing live e-commerce ecosystem.
Kuaishou is the 'other' short-video giant — while Douyin dominates tier 1-2 cities, Kuaishou is stronger in tier 3-5 cities and rural areas. The platform has a more community-oriented, less polished feel that resonates with mass-market users. Kuaishou's live e-commerce is massive, with many 'old iron' (老铁) KOLs driving huge sales volumes through authentic, unscripted livestreams. For brands targeting China's mass market, Kuaishou offers better ROI than Douyin at lower cost.
Key Metrics
700M+
350M+
$130B+
90 min/day
Audience Profile
Age Group
18-60
Gender Split
52% M / 48% F
City Tier
Tier 2-5
Demographics
Broader age range, tier 3-5 cities, strong community feel
Ad Formats & Features
Best For
Suitable Industries
Platform Highlights
Cost Level
Low
Starting Budget
£300/mo
Difficulty
Low
Kuaishou
快手
Monthly Active Users
700M+
Daily Active Users
350M+
Starting Budget
£300/mo