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Kuaishou

Kuaishou

快手Social Media

Short-video platform strong in lower-tier cities. Fast-growing live e-commerce ecosystem.

Kuaishou TechnologyLaunched 2011700M+ MAULow cost

Kuaishou is the 'other' short-video giant — while Douyin dominates tier 1-2 cities, Kuaishou is stronger in tier 3-5 cities and rural areas. The platform has a more community-oriented, less polished feel that resonates with mass-market users. Kuaishou's live e-commerce is massive, with many 'old iron' (老铁) KOLs driving huge sales volumes through authentic, unscripted livestreams. For brands targeting China's mass market, Kuaishou offers better ROI than Douyin at lower cost.

Key Metrics

700M+

Monthly Active Users

350M+

Daily Active Users

$130B+

Live E-com GMV

90 min/day

Avg. User Time

Audience Profile

Age Group

18-60

Gender Split

52% M / 48% F

City Tier

Tier 2-5

Demographics

Broader age range, tier 3-5 cities, strong community feel

Ad Formats & Features

In-feed Ads Brand Takeover Live Streaming Kuaishou Shop KOL Collab

Best For

Mass-market productsLive e-commerceCommunity-driven brandsAgriculture

Suitable Industries

FMCGAgricultureApparelDaily goodsLocal servicesFood

Platform Highlights

  • 700M+ MAU
  • Strong tier 3-5 cities
  • Live e-commerce pioneer
  • Authentic community

Budget & Difficulty

Cost Level

Low

Starting Budget

£300/mo

Difficulty

Low

Kuaishou

Kuaishou

MAU

700M+

DAU

350M+

Starting Budget

£300/mo