Baidu
百度Search Engines+Ad & Demand-side PlatformsChina's dominant search engine with 70%+ market share. Essential for any China digital presence.
Baidu is China's largest search engine, commanding over 70% of the search market. It offers a complete digital marketing ecosystem including paid search (SEM), organic SEO, display advertising, brand zones, and information flow ads. Baidu also owns Baidu AI Cloud, ERNIE LLM, Baidu Maps, and Baidu Baike (Wikipedia equivalent). For international brands, Baidu SEO is the single most important channel for organic discovery in China. Baidu's advertising platform supports keyword targeting, audience retargeting, and AI-powered smart bidding.
Key Metrics
70%+
6B+
500M+
400M+
Audience Profile
Age Group
18-65+
Gender Split
55% M / 45% F
City Tier
Tier 1-5
Demographics
All ages, urban & rural, research-oriented
Ad Formats & Features
Best For
Suitable Industries
Platform Highlights
Cost Level
Medium-High
Starting Budget
£500/mo
Difficulty
Medium
Baidu
百度
Monthly Active Users
1.0B+
Daily Active Users
550M+
Starting Budget
£500/mo