Bilibili
哔哩哔哩Video & Entertainment+Ad & Demand-side PlatformsLeading Gen Z video community. Danmaku (bullet-screen) system. High engagement, long-form content.
Bilibili is China's leading Gen Z video community, known for its unique danmaku (bullet-screen) real-time comment system. Unlike Douyin's short videos, Bilibili focuses on medium-to-long-form content (5-30 min) with higher production value. 68% of users are Gen Z, making it the #1 platform for reaching China's young consumers. Content categories include gaming, anime, tech reviews, education, and increasingly lifestyle and fashion. The UP Main (creator) ecosystem is highly engaged, with strong creator-audience relationships.
Key Metrics
340M+
68%
100M+
95 min
Audience Profile
Age Group
15-30
Gender Split
55% M / 45% F
City Tier
Tier 1-3
Demographics
68% Gen Z, 18-25, urban, highly engaged
Ad Formats & Features
Best For
Suitable Industries
Platform Highlights
Cost Level
Medium
Starting Budget
£500/mo
Difficulty
Medium
Bilibili
哔哩哔哩
Monthly Active Users
340M+
Daily Active Users
100M+
Starting Budget
£500/mo