COVID-19 has significantly impacted China’s economy. we've identified the newest trends for brands trying to know where to focus their innovation to navigate this new world. A crucial success in the advertising business is our capacity to anticipate... continue reading
In recent years, with the gradual rise of the "female economy", the topic of women has become more and more intense, and in 2021, fueled by variety shows and TV dramas, this trend will enter a blowout period. Because men and women have different ways... continue reading
TAGS:
With the rapid development of the mobile Internet, part of the search behaviour of netizens has turned to mobile search, and mobile search has become a new growth point for search companies in the future.1. Google leads the world in SearchAccording t... continue reading
In 2020, Tencent's acquisition of Sogou is a significant move of internet giants competing in Chinese search market. In July 2019, ByteDance upgraded its search division, enabling it’s previous "news search" to "full web" search across all ByteDance... continue reading
An excellent marketing platform is its ability to understand marketing better than the salesperson.With the popularity of new media today, business owners and brand marketers understand that data transmission and customer relationship management are... continue reading
TAGS:
Many brand marketers often fall into a misconception that they pay too much attention to the production of the brand content but ignore the most important part of the marketing endeavour, which is the efficiency of content distribution. If brands are... continue reading
TAGS:
One of the major drawbacks of traditional marketing is to connect marketing and sales. Even if the marketing campaign makes a great impact in a short time, but the effort spent on the campaign plus the time spent on converting leads often doesn't bri... continue reading
TAGS:
Douyin may be a short video social software on creativity targeted at the young generation. Users can select songs through this software and shoot 15-second short music videos. This App has been launched by major mobile app stores.As the fan base gro... continue reading
TAGS:
One of the lesser globally known popular search engines in China is Shenma which Alibaba backs. Shenma is a search engine in China that was established by Alibaba and UC Web. It’s the second letter of BAT, which includes Baidu, Tencent Holdings Ltd... continue reading
TAGS:
The Trend of SEO on Baidu and why brands need to dominate Baidu? Implementation of China’s Great Firewall in China means engines like Google and Bing could not compete in this market. Instead, China has a few major companies that seem to dominat... continue reading
TAGS:
