Chinese Market Insights

#lifestyle

Small Theatre Productions Have Great Potential in China
Small Theatre Productions Have Great Potential in China
by ziyan
on 2023-03-28

Small Theatre Productions Have Great Potential in China

People are yearning for poetic life and faraway scenery. A performance cannot let audiences reach faraway places, but it can make them experience "life elsewhere". In recent years, with the huge success of the filmization of theatre IPs by Kaixin Mah... continue reading

What does Chinese Gen-Z’s "Punk- Regimen Lifestyle"  Mean to Brands?
What does Chinese Gen-Z’s "Punk- Regimen Lifestyle"  Mean to Brands?
by ziyan
on 2023-02-28

What does Chinese Gen-Z’s "Punk- Regimen Lifestyle" Mean to Brands?

Chinese young generations are contradictory in their wellbeing lifestyle. They diligently do skincare and use liver-protecting tablets while staying up late, they use digestion powder after eating spicy hot pot, and they wear knee pads while clubbing... continue reading

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