Chinese Market Insights

#fitness

How does KEEP - a Chinese fitness app Succeed by Selling Medals?
How does KEEP - a Chinese fitness app Succeed by Selling Medals?
by ziyan
on 2023-03-14

How does KEEP - a Chinese fitness app Succeed by Selling Medals?

The online fitness platform KEEP was born out of founder Ning Wang's personal experience. In 2014, as a college graduate struggling with being overweight, Ning Wang created a series of fitness plans and realized the commercial potential of online fit... continue reading

A New Gameplay in China's Fitness Industry: Not A Easy "Weight Lifting" Workout
A New Gameplay in China's Fitness Industry: Not A Easy "Weight Lifting" Workout
by Valeria
on 2019-10-10

A New Gameplay in China's Fitness Industry: Not A Easy "Weight Lifting" Workout

According to the "China Fitness Industry Data Report 2018" released by Gym Square, China's fitness and sports population accounts for 18.3% of the total population. Only 4.94% of the total population aged 26 to 55, comparing to 75% in the United Stat... continue reading

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