China's social media users is forecasted to increase by 20% from 2022 to 2027, reaching 1.2 billions in total, followed by India (1.17 billion) and U.S. (327 million). China's social media market is characterized by its unique composition and th... continue reading
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Mark Zuckerberg has made the biggest empty promise about the "Metaverse", as Facebook, which renamed Meta, spend USD $10 billion in 2021 trying to develop metaverse software and hardware, and launched the VR social platform Horizon. But, desperately,... continue reading
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Marketing on RED (Xiaohongshu) in 2022, With Chillness and AffinityEveryone's life has been caught up in a similar uncertainty over the past few years, but compared to the previous two years, this year's social mood is slightly different. There is so... continue reading
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Nowadays, “We-Media” (aka. citizen media or individual media, 自媒体) is very popular in Chinese users' digital life. People use social media platforms such as WeChat, Weibo, Douyin (Tiktok), Zhihu, Xiaohongshu, QQ or others as their “We-Media” platf... continue reading
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Many social media managers know that: "Certain social media activities can quickly boost certain KPI in short period of time in general ". However, they often doubt "Which activities suits to which products?" and "Which activity is bet... continue reading
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