Chinese Market Insights

#brand strategy

How does KEEP - a Chinese fitness app Succeed by Selling Medals?
How does KEEP - a Chinese fitness app Succeed by Selling Medals?
by ziyan
on 2023-03-14

How does KEEP - a Chinese fitness app Succeed by Selling Medals?

The online fitness platform KEEP was born out of founder Ning Wang's personal experience. In 2014, as a college graduate struggling with being overweight, Ning Wang created a series of fitness plans and realized the commercial potential of online fit... continue reading

China Market: How to make unicorn Gen-Z consumer brands
China Market: How to make unicorn Gen-Z consumer brands
by Luqi
on 2021-07-13

China Market: How to make unicorn Gen-Z consumer brands

Since 2020, the new consumer investment and financing in the primary market have changed. According to IT Orange statistics, the amount of investment and financing in China's new economy consumer sector is at nearly CNY 19 billion, with as many as 12... continue reading

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