Large numbers of evidence prove that investment in the consumer sector has entered a "cold winter" since last year. Compared to the ¥35.68 billion (USD 5.3 billion) invested in the consumer market in the second quarter of 2021, the total amount of fi... continue reading
Chinese Emerging Economy of InfluencersWith the popularization of the "Internet+" concept, we are entering an era of a "new economy", and in this context, the fan economy is growing rapidly. As early as 2019, the market size of fan economy-related in... continue reading
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During this year's Double 11, TikTok has quietly launched the "9.9" special free shipping channel (referred to as 9.9 channel). At present, the channel has not officially landed on TikTok but is located at the first-level entrance of Douyin Express M... continue reading
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On July 6th, Taobao officially announced that Taobao Live and Diantao APP jointly released the "Taobao Live June Consumption Trend Data Report", presenting a new picture of Taobao Live's consumption in June.Data showed that the number of overall shor... continue reading
In the short period of about 20 years of development of China's e-commerce industry, there are 3 major models of e-commerce which are shelf e-commerce, social e-commerce and content e-commerce that have emerged. All of these three models have e-... continue reading
In a broad sense, cross-border e-commerce is basically equivalent to foreign trade e-commerce, which refers to transaction entities belonging to different customs. In other words, it is an international business activity that digitizes negotiation, t... continue reading
In early June, a number of media reported that the proportion of short videos on Taobao’s homepage is expected to reach more than 30% by the end of this year, and from the beginning of 2021 to the end of the year, the proportion of short videos has i... continue reading
Recently, Microsoft has stated that the Internet Explorer desktop application will be retired and go out of support on June 15, 2022. While IE is coming to an end, new Internet technologies represented by blockchain and big data are gradually opening... continue reading
The emergence of live broadcasts to sell products has brought live broadcasts to a new height. According to CNNIC's statistical survey data, as of June 2021, the number of online live broadcast users in China exceeded 630 million, with a penetration... continue reading
Chinese lifestyle goods retailer Miniso Group Holding is known for its fashionable yet affordable products ranging from household items to cosmetics and food. Currently Miniso is expanding its e-commerce business as a result of the pandemic.Last quar... continue reading
