Chinese Market Insights

#marketing strategy

To Be A "Destination": New Consumer Brands Are Going from Online to Offline Stores
To Be A "Destination": New Consumer Brands Are Going from Online to Offline Stores
by ziyan
on 2023-04-21

To Be A "Destination": New Consumer Brands Are Going from Online to Offline Stores

In our market insights on China's cross-border ecommerce and second-hand luxury shopping, we believe that in the second-hand luxury industry, the existence of offline physical stores will continue to be disrupted. However, as new consumer brands emer... continue reading

How does KEEP - a Chinese fitness app Succeed by Selling Medals?
How does KEEP - a Chinese fitness app Succeed by Selling Medals?
by ziyan
on 2023-03-14

How does KEEP - a Chinese fitness app Succeed by Selling Medals?

The online fitness platform KEEP was born out of founder Ning Wang's personal experience. In 2014, as a college graduate struggling with being overweight, Ning Wang created a series of fitness plans and realized the commercial potential of online fit... continue reading

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