The Rise of “东北大花 / Dongbei Big Flower” as a Chinese Fashion PhenomenonOver the past two years, one of China’s most unexpected visual revivals has captured attention far beyond fashion circles. Known as “Dongbei Big Flower,” this bold floral aest... continue reading
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In 2026, the new tea beverage industry in China is charting a daring course that feels as if it is simultaneously sailing the deep sea and skimming the sunlit surface of a vast ocean. This dual metaphor—“half deep sea, half far ocean”—captures an ind... continue reading
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Every year, China hosts over 10,000 exhibitions annually, attracting more than 30 million business visitors from 200+ countries, making it a vital hub for global commerce. China's vibrant trade fair landscape offers an unparalleled gateway for Europe... continue reading
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In July 2025, China’s top policymakers have officially confirmed that Hainan Free Trade Port (HFTP) will implement its long-anticipated "customs closure" (“封关运作”) on December 18, 2025. While the term “封关” (literally “port closure”) may suggest... continue reading
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China’s digital landscape continues to evolve at a breathtaking pace, presenting both remarkable opportunities and unique challenges for global brands. As of mid‑2025, savvy marketers targeting Chinese consumers must grasp a rich tapestry of cultural... continue reading
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Why TikTok Marketing is Essential for Travel Brands In 2025, TikTok isn’t just a source of inspiration—it’s the starting point of the modern traveler's itinerary. According to TikTok’s 2024 Marketing Science report, 66% of users say TikTok is the mos... continue reading
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In recent years, China's automotive industry has experienced fast transformation. Technological alliances and partnerships becoming an increasingly focus in each brand's strategy. As the competition and entry barriers in the rise in the EV car catego... continue reading
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Since China made significant adjustments to the travel restriction in January 2023, including loosening restrictions on cross-regional and cross-border movement. This marks the end of almost three years of restricted immigration activities, and Chine... continue reading
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In our market insights on China's cross-border ecommerce and second-hand luxury shopping, we believe that in the second-hand luxury industry, the existence of offline physical stores will continue to be disrupted. However, as new consumer brands emer... continue reading
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Nowadays, more and more young people have labeled themselves as "anti-social". Under rapidly developing technology and communication facilities, face-to-face social interaction and "old-school" dating habits have lost their importance and romantic me... continue reading
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