Nowadays, “We-Media” (aka. citizen media or individual media, 自媒体) is very popular in Chinese users' digital life. People use social media platforms such as WeChat, Weibo, Douyin (Tiktok), Zhihu, Xiaohongshu, QQ or others as their “We-Media” platf... continue reading
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They say content is king, but if you’re a brand looking to drive e-commerce sales in China, then it might just be your knight in shining armour. Marketing in China in the coming year will increasingly rely on content platforms to woo, win, and retain... continue reading
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