China is the world’s second-largest advertising market, with a projected digital ad spend exceeding US$190 billion by 2025. With over 1.05 billion internet users, a mobile-first population, and deeply integrated e-commerce ecosystems, the Chinese mar... continue reading
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In July 2025, China’s top policymakers have officially confirmed that Hainan Free Trade Port (HFTP) will implement its long-anticipated "customs closure" (“封关运作”) on December 18, 2025. While the term “封关” (literally “port closure”) may suggest... continue reading
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As global businesses increasingly explore the massive Chinese market, WeChat Mini Programs have become an indispensable part of the digital strategy. However, for developers and marketers outside of Mainland China, navigating the ecosystem—especially... continue reading
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The WeChat Mini Program AppID (小程序 AppID) is a unique identifier essential for development, configuration, and backend integrations. There are two simple ways to find it:... continue reading
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China's search engine market has undergone significant transformations since 2000, shifting from a nascent phase to a mature ecosystem driven by AI, mobile technology, and vertical specialization. This evolution, characterized by four distinct stages... continue reading
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China’s digital landscape continues to evolve at a breathtaking pace, presenting both remarkable opportunities and unique challenges for global brands. As of mid‑2025, savvy marketers targeting Chinese consumers must grasp a rich tapestry of cultural... continue reading
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The mid‑year 618 Shopping Festival has evolved far beyond a simple discount event. This year, it became a strategic showcase highlighting how Chinese e-commerce is redefining itself through smarter spending, advanced tech, high‑impact content, policy... continue reading
As global businesses aim to tap into China's vast digital market, understanding the landscape of Chinese search engines becomes paramount. With over a billion internet users, China's online ecosystem offers immense opportunities, but it operates diff... continue reading
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Why TikTok Marketing is Essential for Travel Brands In 2025, TikTok isn’t just a source of inspiration—it’s the starting point of the modern traveler's itinerary. According to TikTok’s 2024 Marketing Science report, 66% of users say TikTok is the mos... continue reading
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In recent years, the integration of live streaming e-commerce and traditional e-commerce platforms has become a defining trend in China's digital economy. Companies like Alibaba, JD.com, and ByteDance (the parent company of TikTok and Douyin) have be... continue reading
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