As global businesses increasingly explore the massive Chinese market, WeChat Mini Programs have become an indispensable part of the digital strategy. However, for developers and marketers outside of Mainland China, navigating the ecosystem—especially... continue reading
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The WeChat Mini Program AppID (小程序 AppID) is a unique identifier essential for development, configuration, and backend integrations. There are two simple ways to find it:... continue reading
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China's social media users is forecasted to increase by 20% from 2022 to 2027, reaching 1.2 billions in total, followed by India (1.17 billion) and U.S. (327 million). China's social media market is characterized by its unique composition and th... continue reading
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Live Shows on Zhihu: Reach Over 100 Million Active users on the Platform"Apart from long video platforms such as Youku, iQIYI, and Tencent, platforms such as TikTok, KuaiShou, Xiaohongshu, Zhihu, and BiliBili are also venturing into the reality show... continue reading
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1. Create contrastUsing familiar words to describe those familiar things is not a good idea to create breakthroughs in social media. Social networkers like dramatic content which is in contrast to daily routine life. Contrast contents are breaking p... continue reading
An excellent marketing platform is its ability to understand marketing better than the salesperson.With the popularity of new media today, business owners and brand marketers understand that data transmission and customer relationship management are... continue reading
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Many brand marketers often fall into a misconception that they pay too much attention to the production of the brand content but ignore the most important part of the marketing endeavour, which is the efficiency of content distribution. If brands are... continue reading
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McKinsey Report says China to Account for 40 Percent World’s Luxury Spending by 2025- The Buying Power Is Still Huge In The Time Of Covid-19. The COVID-19 outbreak has impacted digital trends globally, including China. There are expansions and innova... continue reading
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When we do Wechat operation, marketers always encounter many problems. This article summarizes the six indicators that Wechat marketing must achieve, which can help Wechat marketers improve the advertising effect and achieve a better conversion rate.... continue reading
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Beginner Guides: Top Wechat Marketing Platforms and Tools in 2021A whole ecosystem of WeChat marketing platforms and tools are out there to help you in content creation. Taking advantage of these powerful free tools is a must for those of us doing We... continue reading
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