Chinese Market Insights

#fashion

From Unfashionable to Unignorable
From Unfashionable to Unignorable
by YIVA Digital Team
on 2026-01-14

From Unfashionable to Unignorable

The Rise of “东北大花 / Dongbei Big Flower” as a Chinese Fashion PhenomenonOver the past two years, one of China’s most unexpected visual revivals has captured attention far beyond fashion circles. Known as “Dongbei Big Flower,” this bold floral aest... continue reading

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Will Vintage Become China’s  Next  Trend in Fashion?
Will Vintage Become China’s  Next  Trend in Fashion?
by ziyan
on 2023-01-20

Will Vintage Become China’s Next Trend in Fashion?

Why Second-hand Louis Vuitton bags are winning GenZ 's heart?Second-hand e-commerce platforms, such as Vestiair, which has valued at $1.7 billion, and Xianyu (IdleFish), the largest second-hand trading platform in China, which has reached more than 3... continue reading

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