Chinese Market Insights

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Can I Advertise in China? A Practical Guide for Global Brands
Can I Advertise in China? A Practical Guide for Global Brands
by YIVA Digital Team
on 2025-08-07

Can I Advertise in China? A Practical Guide for Global Brands

China is the world’s second-largest advertising market, with a projected digital ad spend exceeding US$190 billion by 2025. With over 1.05 billion internet users, a mobile-first population, and deeply integrated e-commerce ecosystems, the Chinese mar... continue reading

What is Weibo and how to use it in Chinese marketing
What is Weibo and how to use it in Chinese marketing
by Valeria
on 2019-08-09

What is Weibo and how to use it in Chinese marketing

What is Weibo?Sina Weibo (NASDAQ: WB) (新浪微博) is a Chinese microblogging website. Launched by Sina Corporation on August 14, 2009, it is one of the biggest social media platforms in China, with over 445 million monthly active users as of Q3 2018.&... continue reading

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