Short videos are growing rapidly, and they are a new form of Chinese content marketing that drives traffic for businesses. Insights found that Taobao short videos have achieved significant growth in 2020 thanks to the participation of merchants and c... continue reading
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As we all know, SEO traffic from the search engines, such as Google is critical to any online business. The same logic applies to the business who want to enter China or already operating in China. But we need to focus more on Baidu, the biggest sear... continue reading
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In this article, you will be able to find valuable content strategies and get your Chinese SEO done right. These are serval important foundational blocks to build your Chinese SEO strategy. In order to attract valuable users and drive up your ranking... continue reading
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Chinese beauty consumers are among the most digitally savvy in the world, meaning that a strong digital strategy is crucial for beauty brands looking to find success in the world’s second-largest economy. Explore marketing strategies below to tap int... continue reading
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China is an increasing consumer society which populated with massive demanding shoppers. China market occupies nearly 70% of the global luxury market. Within the Chinese luxury consumers, female shoppers are the major buyers. In this article, we woul... continue reading
Nowadays, “We-Media” (aka. citizen media or individual media, 自媒体) is very popular in Chinese users' digital life. People use social media platforms such as WeChat, Weibo, Douyin (Tiktok), Zhihu, Xiaohongshu, QQ or others as their “We-Media” platf... continue reading
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The economy in 2021 is driving the power of consumption towards digitization, brand personality and product efficiency. The report relies on the precise insights of Baidu search big data, Baidu index and stargazing chart to fully present nationa... continue reading
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What is Tmall.com?Tmall.com is an eCommerce platform owned by Alibaba Group in Hangzhou. It started as Taobao Mall and a premium alternative to Taobao.com. For the record, Taobao.com is also owned by Alibaba.com, and by far the largest eCommerce... continue reading
Jack Ma is the company’s billionaire founder founded Alibaba in 1999. Alibaba was initially created as a B2B platform with the intention of connecting Chinese manufacturers with overseas buyers. Today, Taobao’s displays are close to a billion product... continue reading
What is Bilibili?Bilibili is one of the most popular video-sharing platforms in China. Users can submit, view, and add commentary subtitles on videos. After more than ten years of development, the video platform built an ecosystem that continuously p... continue reading
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