China is the world’s second-largest advertising market, with a projected digital ad spend exceeding US$190 billion by 2025. With over 1.05 billion internet users, a mobile-first population, and deeply integrated e-commerce ecosystems, the Chinese mar... continue reading
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News Feed Ads is a native advertisement interspersed in the information flow of Baidu app, Baidu homepage, Baidu Forum (Tieba), Baidu mobile browser and other Baidu network. First of all, let's have a look the coverage of Baidu In-feed ads:600 millio... continue reading
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Fixed formats (Text/Picture/Flash)1. Text (includes one-line titles, two-line descriptions, click links and display links)(1) Titles: no more than 25 Chinese characters (Hanzi) or 50 characters(2) First line of the description: no more than 40 Chines... continue reading
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