Key Opinion Consumer (KOC) is the latest form of influencer in China, who are experts in testing and reviewing products. Their content is highly reliable which is why the followers will actually refer to this important role in the decision-making pro... continue reading
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After years of development, KOL marketing has been expanding. In addition to traditional social platforms, mobile video, vertical platforms and e-commerce platforms, KOL Marketing has became the method to produce and disseminate content.&... continue reading
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