There are two major types of event marketing campaigns on Weibo: System campaigns and Creative campaigns. System Campaigns are the event campaign that utilised the features provided by Weibo. Only the verified accounts are able to launch the system c... continue reading
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Chinese Social Media have developed rapidly over the last ten years. Starting with BBS forums and moving on to blogs, the focus today is on Weibo. Social media allows businesses and brands to engage in timely and continuous dialogue with consumers an... continue reading
Understanding the status of your Weibo account is efficient in order to create a Weibo account that supports your business. By looking at a large number of corporate and organizational Weibo accounts, we found that Weibo accounts can be classif... continue reading
