Chinese Emerging Economy of InfluencersWith the popularization of the "Internet+" concept, we are entering an era of a "new economy", and in this context, the fan economy is growing rapidly. As early as 2019, the market size of fan economy-related in... continue reading
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What is KOL marketingKOL is a Key Opinion Leader, which is derived from Paul F. Razasfield and Elihu Katz's "two-level communication" theory. Key opinion leaders are considered as individuals or organizations familiar with the media and with more pro... continue reading
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This this the best era of influencer economy. In the past few years, we saw the power of individual celebrities and influencer that changed the game of the internet. In 2016, an advertisement was bid for 22 million yuan in a video... continue reading
