Many brand marketers often fall into a misconception that they pay too much attention to the production of the brand content but ignore the most important part of the marketing endeavour, which is the efficiency of content distribution. If brands are... continue reading
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One of the major drawbacks of traditional marketing is to connect marketing and sales. Even if the marketing campaign makes a great impact in a short time, but the effort spent on the campaign plus the time spent on converting leads often doesn't bri... continue reading
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Douyin may be a short video social software on creativity targeted at the young generation. Users can select songs through this software and shoot 15-second short music videos. This App has been launched by major mobile app stores.As the fan base gro... continue reading
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One of the lesser globally known popular search engines in China is Shenma which Alibaba backs. Shenma is a search engine in China that was established by Alibaba and UC Web. It’s the second letter of BAT, which includes Baidu, Tencent Holdings Ltd... continue reading
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The Trend of SEO on Baidu and why brands need to dominate Baidu? Implementation of China’s Great Firewall in China means engines like Google and Bing could not compete in this market. Instead, China has a few major companies that seem to dominat... continue reading
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Short videos are growing rapidly, and they are a new form of Chinese content marketing that drives traffic for businesses. Insights found that Taobao short videos have achieved significant growth in 2020 thanks to the participation of merchants and c... continue reading
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As we all know, SEO traffic from the search engines, such as Google is critical to any online business. The same logic applies to the business who want to enter China or already operating in China. But we need to focus more on Baidu, the biggest sear... continue reading
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In this article, you will be able to find valuable content strategies and get your Chinese SEO done right. These are serval important foundational blocks to build your Chinese SEO strategy. In order to attract valuable users and drive up your ranking... continue reading
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Chinese beauty consumers are among the most digitally savvy in the world, meaning that a strong digital strategy is crucial for beauty brands looking to find success in the world’s second-largest economy. Explore marketing strategies below to tap int... continue reading
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China is an increasing consumer society which populated with massive demanding shoppers. China market occupies nearly 70% of the global luxury market. Within the Chinese luxury consumers, female shoppers are the major buyers. In this article, we woul... continue reading
