Chinese Market Insights

The prediction of Chinese influencer economy in 2020
The prediction of Chinese influencer economy in 2020
by Jerry
on 2020-04-16

The prediction of Chinese influencer economy in 2020

This this the best era of influencer economy. In the past few years, we saw the power of individual celebrities and influencer that changed the game of the internet. In 2016, an advertisement was bid for 22 million yuan in a video... continue reading

Will e-commerce live streaming be the next opportunity in China
Will e-commerce live streaming be the next opportunity in China
by Jerry
on 2020-04-15

Will e-commerce live streaming be the next opportunity in China

On April 1st, Luo Yonghao— the founder of Smartisan Technology held a live streaming show on Douyin and sold 110 million within just 3 hours. The addition of Luo Yonghao makes the competition of e-commerce live streaming even more intense. The next d... continue reading

Introducing WeChat Short Video Feature
Introducing WeChat Short Video Feature
by Kevin Goodwin
on 2020-04-06

Introducing WeChat Short Video Feature

The short video social platforms such as TikTok, Kuaishou are raising in China. The other platforms from internet giants such as Baidu and Alibaba were also join in the competition.  There have had a certain impact on the usage duration in WeCha... continue reading

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WeChat Mini-Programs Overview
WeChat Mini-Programs Overview
by Jerry
on 2020-04-01

WeChat Mini-Programs Overview

WeChat officially launched Mini-Programs on January 2017, the light apps that do not require download or installation, users can simply leave the application after use without the need to uninstall. By the end of January 2018, a total of 580,000 Mini... continue reading

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The industries that may hike under Covid19 pandemic - Part 2
The industries that may hike under Covid19 pandemic - Part 2
by Jerry
on 2020-04-01

The industries that may hike under Covid19 pandemic - Part 2

EntertainmentIn 2019, China's independent research and development games have generated about 27 billion dollar in China, and about USD 9 billion in the foreign market. Among overseas markets, the United States, Japan, and South Korea account for nea... continue reading

The industries that may hike under Covid19 pandemic - Part 1
The industries that may hike under Covid19 pandemic - Part 1
by Jerry
on 2020-04-01

The industries that may hike under Covid19 pandemic - Part 1

At end of December 2019, the novel coronavirus was outbreak in Wuhan. With the help of the people immigration during the Spring Festival, the epidemic spread across the country, expanding the scope of the economic impact. At the same time, the closur... continue reading

5 Benefits of Weibo Marketing to Drive Growth
5 Benefits of Weibo Marketing to Drive Growth
by YIVA Digital Team
on 2020-03-24

5 Benefits of Weibo Marketing to Drive Growth

Weibo Advertising Marketing is a great way to promote your business online toward China’s topmost social media platform. It is one of China’s oldest or most beloved social media networks to advertise your brand or services to engage more traffic towa... continue reading

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China Market Data Feb 2020: China CPI increased by 5.2% YoY
China Market Data Feb 2020: China CPI increased by 5.2% YoY
by Kevin Goodwin
on 2020-03-12

China Market Data Feb 2020: China CPI increased by 5.2% YoY

In Feb 2020, China’s Consumer Price Index (CPI) went up by 5.2% year-on-year, with an increase of 4.8% in urban areas and 6.3% in rural areas. The food prices went up by 21.9%, and the non-food prices increased by 0.9%.The food prices increased... continue reading

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China 2020 Smart City Investment Insights
China 2020 Smart City Investment Insights
by Kevin Goodwin
on 2020-02-19

China 2020 Smart City Investment Insights

Beijing, February 13, 2020. According to the latest IDC Worldwide Smart Cities Investment Guide (2019H1), IDC predicts that by 2020, the market-related expenditure scale of the global smart city will reach 124 billion US dollar, an increase of 18.9%... continue reading

Alibaba Q4 2019 revenue increased by 38% with 711M retail customers
Alibaba Q4 2019 revenue increased by 38% with 711M retail customers
by YIVA Digital Team
on 2020-02-17

Alibaba Q4 2019 revenue increased by 38% with 711M retail customers

Annual active consumers on Alibaba’s China retail marketplaces reached 711 million, an increase of 18 million from the 12-month period ended in Q3 2019. Mobile MAUs on its China retail marketplaces reached 824 million in December 2019, an increase of... continue reading

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