Chinese Market Insights

China’s Online Hotel Booking Industry Report 2019H1
China’s Online Hotel Booking Industry Report 2019H1
by YIVA Digital Team
on 2020-02-10

China’s Online Hotel Booking Industry Report 2019H1

Current Development of Online Hotel Reservation Industry in China1. China’s online hotel reservation market continues to grow, with huge potential in online rate compared with developed markets such as Europe, US and Japan.2. The accelerated expansio... continue reading

7 Essential Chinese SEO Works in 2020
7 Essential Chinese SEO Works in 2020
by YIVA Digital Team
on 2020-02-04

7 Essential Chinese SEO Works in 2020

There are many SEO activities among Chinese SEO, among them we have found following 8 fundamental things that every Chinese SEOer need to conduct. 1. Understand the keyword demandsAlways optimise the keywords that make sense to the business. It... continue reading

TAGS:

How does Wechat Advertising help games to achieve 10 times growth
How does Wechat Advertising help games to achieve 10 times growth
by vivian
on 2020-01-05

How does Wechat Advertising help games to achieve 10 times growth

In the 600 days of growing together with small game ecology, wechat advertising has been committed to promoting the business cycle and encouraging high-quality content. According to the wechat advertising team sharing in the wechat open class on Augu... continue reading

TAGS:

Digital content industry is facing in 7 golden turning points
Digital content industry is facing in 7 golden turning points
by Kevin Goodwin
on 2019-12-03

Digital content industry is facing in 7 golden turning points

On December 3, at the Tencent ConTech Technology Conference 2019, Chen Juhong, vice president of Tencent, said that the "dividend of that digital population" is not disappearing but continue changing in the new era. Everyone should be cautiously opti... continue reading

2020 China Digital Marketing Trends
2020 China Digital Marketing Trends
by Kevin Goodwin
on 2019-12-02

2020 China Digital Marketing Trends

According to  2020 China Digital Marketing Trend Report. Mobile, Personalised targeting and Anti-fraud are still the three major trends in Chinese digital marketing.Be More MobileAdvertising investment is closely related to the current informati... continue reading

Bosie won A Round of Financing of 10 Million Yuan in China
Bosie won A Round of Financing of 10 Million Yuan in China
by Valeria
on 2019-11-11

Bosie won A Round of Financing of 10 Million Yuan in China

Recently, Bosie, a unisex clothing brand, announced that it had completed round A financing of 10 million yuan in April 2019.In early 2018, Bosie was founded by an independent team of 9 designers, with an average age of 25. Founder Liu Guangyao gradu... continue reading

From 1 Day to 1 Hour, Express Delivery Has Became Important in China
From 1 Day to 1 Hour, Express Delivery Has Became Important in China
by Valeria
on 2019-11-06

From 1 Day to 1 Hour, Express Delivery Has Became Important in China

For many Chinese who are living in China, there are only two express deliveries - Shun Feng and "The others". In the field of express delivery, Shunfeng has become a benchmark by virtue of its excellent service and high efficiency. It has also begun... continue reading

Takeaway Has Become A New Revenue Driver for Starbucks
Takeaway Has Become A New Revenue Driver for Starbucks
by Valeria
on 2019-11-04

Takeaway Has Become A New Revenue Driver for Starbucks

On November 1st, Starbucks released its 2019 Q4 fourth-quarter financial report, with revenue of 6.747 billion dollars and net profit of 802.9 million dollars, and the global same-store sales rose 5%, all these three exceeding the analysts' expectati... continue reading

Pinduoduo Is Now The Second Largest Chinese E-commerce Platform
Pinduoduo Is Now The Second Largest Chinese E-commerce Platform
by Valeria
on 2019-10-31

Pinduoduo Is Now The Second Largest Chinese E-commerce Platform

In last Thursday's trading, Pinduoduo’s shares rose 12.56% and closed at 39. 96 U.S. dollars, with a market value of 46.448 billion dollars, making it the fourth-largest Internet company in China, after Alibaba, Tencent and Meituan. This time, the ri... continue reading

2019 "Double 11" Festival Pre-sale: A Territory of Brands from Europe, America and Japan
2019 "Double 11" Festival Pre-sale: A Territory of Brands from Europe, America and Japan
by Valeria
on 2019-10-28

2019 "Double 11" Festival Pre-sale: A Territory of Brands from Europe, America and Japan

According to the "2018 Tmall Double Eleven Beauty Cosmetics Sales Ranking and Consumer Research" released by Wayne Consulting, 46.8% of Tmall Double Eleven beauty cosmetics sales in 2018 came from pre-sales. Namely, the pre-sale contributed at least... continue reading

TAGS