Capri, the parent company of Michael Kors, lost 11.3% in sales to $1192 million in the fourth quarter ending March 28, with a net loss of $551 million, compared with a net profit of $19 million in the same period last year, according to fashion busin... continue reading
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With more than 400 million of the daily active users, TikTok is planning to enter the eCommerce business.There are old e-commerce platforms like Suning, Jingdong and Ali before, and the competition between them lasted a long time. When the e-commerce... continue reading
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Technically, connect the lead data generated on WeChat to the third-party platform or CRM is not a problem, but the challenge is to identify the sales leads from your WeChat followers.Firstly, we need to clarify that WeChat refers to the WeChat offic... continue reading
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Since Covid-19 swept the world, Baidu's total revenues reached RMB 22.5 billion ($ 3.18 billion), decreasing only 7% year over year. Baidu's traffic remained robust with Baidu App DAUs (daily active users), reaching 222 million, up 28% year over year... continue reading
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What is KOL marketingKOL is a Key Opinion Leader, which is derived from Paul F. Razasfield and Elihu Katz's "two-level communication" theory. Key opinion leaders are considered as individuals or organizations familiar with the media and with more pro... continue reading
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oCPC (Optimized Cost Per Click) means conversion bidding. This bidding method has been discussed in the search channel for years and is now commonly used on Search and in-feed ad platform （信息流广告平台. So, what exactly is conversion bidding? Let... continue reading
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Since ByteDance launched Douyin (抖音) in 2016, this short video app has soon gone viral in China. One year later, ByteDance launched Tiktok, aka the Douyin overseas version, targeting at oversea users mainly in United States and Europe.The two apps... continue reading
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What is WeChat Official Account migration?The official account does not support direct change. The public platform introduces WeChat OA (official account) migration function, through which followers, violation records, posts/articles/documents (optio... continue reading
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Tencent recently launched a new educational product Tencent Homeworker App. Meanwhile, the Tencent Homeworker WeChat mini-programme was also shown up to make it easy to use by teachers and students on WeChat. Tencent Homeworker is an o... continue reading
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In 2015, there were only 160 MCN (multi-channel network) institutions in China, by 2019, it had developed to 6500. The market size was 800 million yuan in 2015, by now it has exceeded 10 billion yuan, and more than 90% of the current domestic KOL hav... continue reading
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