Chinese Market Insights

How International Brands leverage on live stream commerce to boost sales in China
How International Brands leverage on live stream commerce to boost sales in China
by Luqi
on 2020-09-08

How International Brands leverage on live stream commerce to boost sales in China

The China e-commerce market is brimming with opportunities, but it is not an easy one to navigate. Brands need to be equipped with the right information, tools and partners to make their e-commerce venture in China a successful one – especially given... continue reading

Killer Tips you need to know to run a successful Online Retail Business
Killer Tips you need to know to run a successful Online Retail Business
by Luqi
on 2020-09-06

Killer Tips you need to know to run a successful Online Retail Business

Sourcing products from China is an attractive opportunity for shop owners around the world. However, if you are new to the Chinese market, if you are not in the country, or don’t have any trustworthy contacts in your business yet, purchasing goods fr... continue reading

How KOLs Effect Brand Marketing in China?
How KOLs Effect Brand Marketing in China?
by Luqi
on 2020-09-02

How KOLs Effect Brand Marketing in China?

Nowadays, the dividend of mobile Internet is gradually fading, the media channels are constantly changing. The traffic has gradually become a major marketing focus. In the era of online marketing, brand marketing has evolved from "mass advertising" t... continue reading

Jingdong Marketing 360 Launches - CPD Advertising Split Experimental Function
Jingdong Marketing 360 Launches - CPD Advertising Split Experimental Function
by Luqi
on 2020-09-02

Jingdong Marketing 360 Launches - CPD Advertising Split Experimental Function

 The new generation of Jingdong marketing 360 intelligent A/B Split Experimental platform -Youtou Lab recently launched a split experiment function in their CPD advertising platform. Having helped advertisers realize the intelligent creative A/B... continue reading

Baidu Jimuyu Website Builder - a simple way to launch website in China
Baidu Jimuyu Website Builder - a simple way to launch website in China
by Kevin Goodwin
on 2020-09-02

Baidu Jimuyu Website Builder - a simple way to launch website in China

Introducing Baidu’s Jimuyu (基木鱼), a website builder made for Chinese usersJimuyu, the Baidu website builder(a Baidu advertising tool), also known as Jimuyu in English for B2B & B2C businesses to easily build a fast-loading mini website and per... continue reading

ByteDance Brings Opportunities to Content Creators
ByteDance Brings Opportunities to Content Creators
by Luqi
on 2020-08-27

ByteDance Brings Opportunities to Content Creators

 ByteDance, one of the fast growing Chinese internet giant, owns 5 core content platforms, Toutiao, XiGua Videos, Douyin (TikTok), Huoshan, Wukong Wenda (Wukong Q&A). They are already interconnected with video content. Content productio... continue reading

New Revolution Brought by the Chinese Social Commerce
New Revolution Brought by the Chinese Social Commerce
by Luqi
on 2020-08-17

New Revolution Brought by the Chinese Social Commerce

Nowadays, WeChat groups and WeChat Moments on our mobile have become hot spots for various start-ups. On the one hand, it is because of the massive bankruptcy of traditional micro-businesses, on the other hand, it is also due to the emergence of vari... continue reading

Baidu Ads: Helping Education Institutions in Student Recruitment
Baidu Ads: Helping Education Institutions in Student Recruitment
by Kevin Goodwin
on 2020-08-15

Baidu Ads: Helping Education Institutions in Student Recruitment

Nowadays in China, the competition among offline education centres is saturated. This trillions dollar market has formed an unprecedented competitive situation. On the market segments, there is imminent growth in academic training, vocational trainin... continue reading

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Chinese E-Commerce Giants Compete for the Community Shops
Chinese E-Commerce Giants Compete for the Community Shops
by Luqi
on 2020-07-31

Chinese E-Commerce Giants Compete for the Community Shops

In the past two years, major e-commerce platforms have opened chain supermarkets. Jingdong convenience stores, Suning stores, Tmall stores and other mini stores have opened near the communities in China. In addition, the layout of small shops in... continue reading

KPL Started Precise Marketing New Model under National E-Sports
KPL Started Precise Marketing New Model under National E-Sports
by ziyan
on 2020-07-14

KPL Started Precise Marketing New Model under National E-Sports

Marketers are all planning sports marketing which suppose to have a series of sports competitions  The world seems to be out of the established track. All the sports including the Olympic Games, the Euro Cup, Chinese Super League, CBA have been... continue reading

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