Chinese Market Insights

“Stay at home” era see uptrend in China’s EdTech
“Stay at home” era see uptrend in China’s EdTech
by Kevin Goodwin
on 2021-01-02

“Stay at home” era see uptrend in China’s EdTech

The COVID-19 epidemic has driven the continuous development of China's online education market.After months of school closure, Chinese schools have finally begun to resume classes gradually in recent days. During the stay-at-home period, the schools... continue reading

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How Brands Use Bilibili To Target GEN Z in China Market
How Brands Use Bilibili To Target GEN Z in China Market
by Luqi
on 2021-01-02

How Brands Use Bilibili To Target GEN Z in China Market

Bilibili first launched its website in June 2009 and the “Bilibili” brand was officially created in January 2010. Bilibili started as a content community inspired by anime, comics and games (ACG) which focused on Japanese anime, manga and video games... continue reading

Top 5 China E-commerce Apps in 2021
Top 5 China E-commerce Apps in 2021
by Luqi
on 2021-01-01

Top 5 China E-commerce Apps in 2021

The widespread availability of smartphones gave rise to the popularity of mobile shopping apps which has helped further drive the growth of China Ecommerce. China Shopping apps have become the most popular way for users to access online shopping. Acc... continue reading

Top 3 China E-commerce Trends You Need to Know in 2021
Top 3 China E-commerce Trends You Need to Know in 2021
by Luqi
on 2020-12-31

Top 3 China E-commerce Trends You Need to Know in 2021

Several research organizations state that with the rising number of Chinese gaining international exposure by going abroad and concerns around local product safety, more and more consumers are turning to cross-border sales and domestic e-commerce.Acc... continue reading

How to Market Wine in The Largest Online Alcohol Market To Be in 2021
How to Market Wine in The Largest Online Alcohol Market To Be in 2021
by Luqi
on 2020-12-30

How to Market Wine in The Largest Online Alcohol Market To Be in 2021

China’s online alcohol market has been recognised as the largest in the world, beating out mature markets such as the United Kingdom and France. In a big market full of niche products such as wine,  China is among the most lucrative and fragment... continue reading

Potential F&B Market in China 2021 : Why Foreign Brands Should Market Energy Drinks In China
Potential F&B Market in China 2021 : Why Foreign Brands Should Market Energy Drinks In China
by Luqi
on 2020-12-23

Potential F&B Market in China 2021 : Why Foreign Brands Should Market Energy Drinks In China

Although energy drinks are not traditional Chinese drinks, energy drinks in China is a relatively new sort of drink among the youngsters, but in recent years, imported energy drinks to China are rising, younger generation Chinese is the main group of... continue reading

2021’s Biggest Trends in the Chinese E-commerce
2021’s Biggest Trends in the Chinese E-commerce
by Luqi
on 2020-12-22

2021’s Biggest Trends in the Chinese E-commerce

Let’s explore 2021’s biggest trends in Chinese e-commerce:1. Cross-Border E-CommerceThis booming sector achieved a high volume of sales of more than 160 billion USD in 2020, almost double compared to the previous year.Moreover, Alibaba attempting to... continue reading

Tips to Set Up WeChat Pay for Oversea Business & How to use Wechat Pay
Tips to Set Up WeChat Pay for Oversea Business & How to use Wechat Pay
by Luqi
on 2020-12-21

Tips to Set Up WeChat Pay for Oversea Business & How to use Wechat Pay

Wechat is one of the very popular social media in the Chinese community. With over 1 billion active users in the app, it presents an unprecedented opportunity for brands to reach out to the Chinese community. While WeChat being the most social platfo... continue reading

Why does Amazon fail to tap into the luxury market compared to Alibaba ?
Why does Amazon fail to tap into the luxury market compared to Alibaba ?
by Luqi
on 2020-12-18

Why does Amazon fail to tap into the luxury market compared to Alibaba ?

 Amazon and Alibaba are both e-commerce giants operating largely without physical stores. Amazon dominates the American shopping space, while Alibaba does the same in China. Amazon promotes products directly and at the same time serving as an in... continue reading

Chinese Content Marketing Tips : How to write Xiaohongshu notes 101
Chinese Content Marketing Tips : How to write Xiaohongshu notes 101
by Luqi
on 2020-12-10

Chinese Content Marketing Tips : How to write Xiaohongshu notes 101

They say content is king, but if you’re a brand looking to drive e-commerce sales in China, then it might just be your knight in shining armour. Marketing in China in the coming year will increasingly rely on content platforms to woo, win, and retain... continue reading

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