Chinese Market Insights

Why should we use Sogou ads to market in China
Why should we use Sogou ads to market in China
by Luqi
on 2021-05-03

Why should we use Sogou ads to market in China

There are some ways for a user to be redirected to the Sogou program for his or her searches.Sogou can help us to achieve outsized traffic from Sogou input, QQ browser, Sogou browser, qq.com also as Sohu. com. it's also reached formal cooperation wit... continue reading

How Chinese Search Engine Sogou is Changing Mobile Searching
How Chinese Search Engine Sogou is Changing Mobile Searching
by Luqi
on 2021-05-02

How Chinese Search Engine Sogou is Changing Mobile Searching

While the Chinese search engine Sogou is not the largest search engine in China, it is rapidly growing its influence in the Middle Kingdom to reach online consumers. Digital marketing strategies of Western companies that adapt to include Sogou’s uniq... continue reading

Discover the Powerful Baidu Chinese Search Engine
Discover the Powerful Baidu Chinese Search Engine
by Luqi
on 2021-04-29

Discover the Powerful Baidu Chinese Search Engine

The Baidu Chinese search engine platform is one the largest search engines in the world and should be included in the digital marketing strategy of every business. Holding more than 70% of the market shares among search engines on the Chinese market,... continue reading

Understanding the Chinese Search Engine Landscape
Understanding the Chinese Search Engine Landscape
by Luqi
on 2021-04-28

Understanding the Chinese Search Engine Landscape

Search engine marketing is one of the leading ways to put your business in front of millions of internet users, and Chinese search engine marketing should be a top priority for Chinese digital marketing solutions.Although Western businesses have more... continue reading

Top 3 New Retail Marketing Trends In China 2021
Top 3 New Retail Marketing Trends In China 2021
by Luqi
on 2021-04-27

Top 3 New Retail Marketing Trends In China 2021

As the world begins its slow pivot from managing the COVID-19 crisis to recovery and now the long-awaited reopening of the economy starts. It's becoming clear that the period of lockdown will have a long-lasting and profound impact on the way global... continue reading

How Marketers Win in China's Gen Z with Consumer Insights
How Marketers Win in China's Gen Z with Consumer Insights
by Luqi
on 2021-04-23

How Marketers Win in China's Gen Z with Consumer Insights

This is one of the popular business topics is about the Chinese market. With over 350 million middle-class consumers, a GDP growth of avg. 6% year on year, China certainly offers a big potential for global brands. Chinese consumers, especially y... continue reading

The Innovative China and its potential growth in 2021
The Innovative China and its potential growth in 2021
by Luqi
on 2021-04-13

The Innovative China and its potential growth in 2021

China has long celebrated its Four Great Inventions – gunpowder, the compass, papermaking and printing. All four were developed many hundreds of years ago. But as the nation’s economic resurgence continues, both the Chinese Government and Chinese cor... continue reading

China's Key Opinion Consumers and why you should care about them?
China's Key Opinion Consumers and why you should care about them?
by Luqi
on 2021-04-12

China's Key Opinion Consumers and why you should care about them?

Key Opinion Consumer (KOC) is the latest form of influencer in China, who are experts in testing and reviewing products. Their content is highly reliable which is why the followers will actually refer to this important role in the decision-making pro... continue reading

The number of social media users in China 2021
The number of social media users in China 2021
by Luqi
on 2021-04-07

The number of social media users in China 2021

WeChat has the largest number of users, reaching 10.08 million, followed by QQ, with 9.37 million users; Taobao has 8.76 million users; iQiyi has 8.7 million users; The number of Alipay users is 8.34 million; The number of Tencent video users is 7.26... continue reading

The most popular device types used by Chinese online users 2021
The most popular device types used by Chinese online users 2021
by Luqi
on 2021-04-06

The most popular device types used by Chinese online users 2021

99.3% of Chinese Internet users use mobile devices; 32% use TV; 42.7% use PC; 35.1% use laptop; 29% use tablet.In 2020, the total number of IPTV users reached 315 million in China. continue reading

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