Consumer behaviour has been shifting ever since Covid-19 happened and we can witness that . products or services that appeared to be following a transparent trajectory found it had been not the case thanks to unpredictable consumer behavior. The pand... continue reading
Virtual idols are being loved and sought after by more and more young consumers. With the trendy live broadcast going on in the new norm, short video, and AI technology, we produce a new generation of virtual idols with greater imagination. This is a... continue reading
The proportion of the middle class in China is about 300-400 million, accounting for 18% of the total population. continue reading
In 2020, in China's big cities, Shanghai's GDP ranks first, with 599.5 billion US dollars; Beijing ranks second, with 559.2 billion US dollars; Shenzhen ranks third, with 433.7 billion US dollars; Guangzhou ranks fourth, with 387.5 billion US dollars... continue reading
China's Female middle-income consumers According to data released by the local government, the Chinese middle-income population of over 400 million people has been a major factor in increasing consumption and development in the lower-tier cities... continue reading
The number of Chinese mobile Internet users continues to rise, and the epidemic has increased the growth of online activity among people aged 50 and above. The rise of silver-haired KOL (Key opinion leaders) creates new consumption scenarios. In the... continue reading
The COVID-19 pandemic is changing how we work, travel, communicate, shop and more, but the health and wellness trend is here to stay post Covid-19. Across the world, both physical and mental health are now front and centre in people’s minds. It’... continue reading
According to the latest 2021 statistics, 13.2% of the Chinese online users have monthly income below CNY 500 yuan;7.6% of the Chinese online users have monthly income between CNY 501-1000 yuan; 5.1% of the Chinese online... continue reading
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According to the latest statistics, the sex ratio of Chinese Internet users in 2020 is 51:49, of which 51% are male Internet users and 49% are female Internet users. In terms of age structure, 30-39 years old Internet users accounted for the lar... continue reading
Chinese consumers are getting used to using voice technology for online shopping. During Alibaba’s previous 11.11 Global Shopping Festival, more than 1 million orders were placed via Tmall Genie’s voice-shopping feature. Data from Canalys shows that... continue reading
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