With more than 500 million Internet users, China is has been the world’s largest online market. Their largest Chinese search engine, Baidu, has 407 million users, with around 78% share of the entire Chinese search market. Since being founded in 2000,... continue reading
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The Qihoo 360 Search Engine Experience for Digital MarketingThe Qihoo 360 search engine has become a top contender among search engines in China, focusing on security features and platform familiarity for Western advertisers. Launched in 2012, Qihoo... continue reading
Translating to ‘god horse search’ or ‘sacred horse,’ the Shenma search engine is the platform to watch for digital marketing to Chinese consumers in the next few years. A mobile-online search engine that has skyrocketed to the top for preferences by... continue reading
With a strong rebound projected for the China economy, this report highlights national marketing trends and investment focuses with the goal of helping advertisers, publishers, agencies, and more strategize for China's ever-changing marketing landsca... continue reading
As part of the Chinese search marketing strategy, Chinese SEO (Search engine optimization) is an efficient and cost-effective channel to market in China. Chinese users prefer to browse all of the search results from the first few searching pages... continue reading
What makes Baidu optimization so unique is that it comes with different rules due to heavy censorship by the Chinese government. Optimizing for Baidu entails creating high quality and quantity content, fulfilling Baidu-specific technical SEO requirem... continue reading
Brands have paid more and more attention to KOLs using a variety of social platforms, from Douyin and Xiaohongshu to Weibo and Bilibili. Brands are drawn by the promise that with KOL collaboration – many of whom enjoy a fan-base of tens of thousands,... continue reading
Qihoo 360’s emergence as the 2nd most visited search engine in China has been nothing short of remarkable. The company first became known for its incredibly successful anti-virus software, later launching its own web browser to extend their influence... continue reading
With a population of over 1.3 billion, China is quickly becoming a global leader in creating and using advanced technology. One tool, in particular, has seen dramatic user growth in the last decade: voice search. China is leading the way when it come... continue reading
First off, due to the stringent measures enacted by the Chinese government to control the spread of the epidemic on a domestic scale, China was indeed among the first countries to begin down the path toward economic recovery. In fact, China’s economy... continue reading
