Chinese Market Insights

How Marketers Win in China's Gen Z with Consumer Insights
How Marketers Win in China's Gen Z with Consumer Insights
by Luqi
on 2021-04-23

How Marketers Win in China's Gen Z with Consumer Insights

This is one of the popular business topics is about the Chinese market. With over 350 million middle-class consumers, a GDP growth of avg. 6% year on year, China certainly offers a big potential for global brands. Chinese consumers, especially y... continue reading

The Innovative China and its potential growth in 2021
The Innovative China and its potential growth in 2021
by Luqi
on 2021-04-13

The Innovative China and its potential growth in 2021

China has long celebrated its Four Great Inventions – gunpowder, the compass, papermaking and printing. All four were developed many hundreds of years ago. But as the nation’s economic resurgence continues, both the Chinese Government and Chinese cor... continue reading

China's Key Opinion Consumers and why you should care about them?
China's Key Opinion Consumers and why you should care about them?
by Luqi
on 2021-04-12

China's Key Opinion Consumers and why you should care about them?

Key Opinion Consumer (KOC) is the latest form of influencer in China, who are experts in testing and reviewing products. Their content is highly reliable which is why the followers will actually refer to this important role in the decision-making pro... continue reading

The number of social media users in China 2021
The number of social media users in China 2021
by Luqi
on 2021-04-07

The number of social media users in China 2021

WeChat has the largest number of users, reaching 10.08 million, followed by QQ, with 9.37 million users; Taobao has 8.76 million users; iQiyi has 8.7 million users; The number of Alipay users is 8.34 million; The number of Tencent video users is 7.26... continue reading

The most popular device types used by Chinese online users 2021
The most popular device types used by Chinese online users 2021
by Luqi
on 2021-04-06

The most popular device types used by Chinese online users 2021

99.3% of Chinese Internet users use mobile devices; 32% use TV; 42.7% use PC; 35.1% use laptop; 29% use tablet.In 2020, the total number of IPTV users reached 315 million in China. continue reading

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Top 10 Most Popular Sites To Follow For The Latest China Market News & Trends
Top 10 Most Popular Sites To Follow For The Latest China Market News & Trends
by Luqi
on 2021-04-05

Top 10 Most Popular Sites To Follow For The Latest China Market News & Trends

TechNodeIf you want to know about the latest China Market Trends, startup and technology news in China, this is your go-to site. TechNode also covers a variety of topics about business, success stories of entrepreneurs, news, events, and conferences,... continue reading

Kuaishou Marketing From Rural to Urban Chinese Consumers
Kuaishou Marketing From Rural to Urban Chinese Consumers
by Luqi
on 2021-04-04

Kuaishou Marketing From Rural to Urban Chinese Consumers

Kuaishou was founded in 2011 as a mobile app for GIF creation and sharing. The app was transformed into a short video sharing platform and then a short video-sharing social media today. Since 2016, the company incorporated live streaming features int... continue reading

China's search engine market share in 2020
China's search engine market share in 2020
by Luqi
on 2021-04-03

China's search engine market share in 2020

 In 2020, the number of Internet users using search engines in China is 770 million. In the search engine market, Baidu occupies the vast majority of the market share, with a market share of 69.55%. The second is Sougo, with a market share of 16... continue reading

China No.1 Search Engine Marketing : Baiduʻs Black List
China No.1 Search Engine Marketing : Baiduʻs Black List
by Luqi
on 2021-04-02

China No.1 Search Engine Marketing : Baiduʻs Black List

China Marketing: Baiduʻs Black ListBefore you decide to advertise on Baidu - China’s No. 1 search engine, it’s better to have a comprehensive guide on what Baidu won’t allow advertising. If you are planning to run ads on Baidu, you do require pr... continue reading

Top 10 cities in China by GDP
Top 10 cities in China by GDP
by Luqi
on 2021-04-01

Top 10 cities in China by GDP

In 2020, in China's top cities, Shanghai's GDP ranks first, with 599.5 billion US dollars; Beijing ranks second, with 559.2 billion US dollars; Shenzhen ranks third, with 433.7 billion US dollars; Guangzhou ranks fourth, with 387.5 billion US dollars... continue reading

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