There are some ways for a user to be redirected to the Sogou program for his or her searches.
Sogou can help us to achieve outsized traffic from Sogou input, QQ browser, Sogou browser, qq.com also as Sohu. com. it's also reached formal cooperation with Zhihu and Wechat. beat all, it owns a market share of 18.3 you bored with terms of mobile searches.
Sogou has also reached strategic alliances with 21 mobile brands including Oppo, Xiaomi and Lenovo, that's quite 95% of mobile manufacturers in China. With quite 464 million daily active users, users of Sogou input can also be redirected easily to the Sougo program for more information on relevant products and services. Sogou advertising covers both mobile and desktop users.
When users get to the program via QQ, QQ mobile browser, Sougo mobile browser and thus the Zhihu app on mobile. we will display pictures, text descriptions and links for free of charge of charge to introduce our company and products to users. When users perform their searches on QQ browser, Sogou browser, Tencent.com on their desktop, the program will analyse their searched keywords just to push keywords and contents that are closely associated with their searches. What's even better is that we'll be able to choose our target location, advertising time to specialise in the right traffic.
It is free for us to display our ad – less costly than other products from the same category It is free to display our ads on Sogou. We only got to pay whenever someone clicked thereon . More importantly, advertising with Sogou PPC advertising can help us to urge the ranking we might like at a less costly price as compared to products of the same category.
When we search on Bing, we'll find that its ads are sourced from Sogou, Microsoft Bing and Sogou have reached formal cooperation in 2016 during which Bing agreed to support Sougo with its technology development for English searches and Sogou reciprocally agreed to become the source for the ads displayed on Bing.
We can also explore different kinds of ads on Sogou as below to urge better ranking and more website traffic.
1. Sogou Search Ads
There is an entire eight channels where users are able to see search ads including but not limited to Sogou search, QQ browser, Tencent mobile and Sohu.com. text, links and pictures are getting to show users details of your company and products. The ads are getting to be placed during a sport where it's easily noticeable and thus the Sougo will only charge us if someone has clicked on the ad.
2. Sogou Ads on Sogou IME
Sogou Input Method Editor will spot the requirements of its users intelligently via their searches and chats to recommend contents that are relevant to them. The Sogou input may then push relevant Baike pages, the most recent news related to their searches and a listing of products and services a user is interested in.
3. Newsfeed ads
Sogou newsfeed ads could also be a kind of image incorporating native ads. it'll appear within the information flow of Sogou’s core products including apps like “Sogou searches”, ” today’s top 10″, “Sogou browser ” and “Sogou Chinese input”.
Opening an ad account with Sogou
First thing first, we'd like to be sure that you prepare all the required documents. Sogou needs our company’s business licence for approval. Secondly, Sogou will review and make sure your company and product are appealing and suitable to the China market.
As a Chinese marketing agency, we are here to support your Sogou campaign. Talk to us for a China marketing strategy and solution.