Understanding of the basis of SEM Search engine marketing (SEM) is one of the most effective ways to grow a business in an increasingly competitive online marketplace. Generally, SEM is the practice of marketing that used paid advertisement that... continue reading
Over the years, Internet companies have continued to increase and explore the commercialization of search functions. According to CTR's "Search Marketing Budget Trend Report 2022", search advertisements, search function, information flow, short video... continue reading
The "Ten-year trend report on content marketing in China" systematically analyzed the evolution of content marketing in China for the past ten years. With the development of the Internet in China over the decade, Internet advertising and digital mark... continue reading
Getting traffic from the main site of TikTokTikTok has more than 600 million daily active users and is a huge traffic pool. Thus, it is necessary to obtain traffic from TikTok for TikTok e-commerce for long-term growth. When the user has shopping nee... continue reading
According to statistics, the number of college freshmen enrolled this year exceeded 10 million. The report shows that from 2015 to 2021, the number of college students is on the rise. The number of college students nationwide was 32.8529 million in 2... continue reading
There are two familiar types of short videos on Taobao which are the homepage short video, and the shopping short video. Now, the third type of short video will be coming which is searching for short videos. For example, some products are no longer d... continue reading
1. The smart product market is saturated, and brands have begun to focus on acquiring customers in the mid-to-high-end marketUnder China’s movement restrictions, pragmatic consumption has become the mainstream trend. In the first half of this year, p... continue reading
On August 10, the "Youth Trendy Festival" marketing campaign launched by Baidu Marketing came to a successful end. The popularity of the whole network has exploded, and it has received rave reviews. In terms of market volume, the marketing campaign h... continue reading
The larger the market, the competition will be more intense. In particular, Internet marketing has become more intense in recent years. Many advertisers want to use Baidu News Feed to advertise, but do not know the effectiveness of Baidu News Feed ad... continue reading
Generally, there are 8 ways to convert traffic from Xiaohongshu to sales:Lead traffic to owned mediaLead traffic to E-commerce platformLead traffic to increase search volumeClose deal in Xiaohongshu e-commerce platform Xiaohongshu paid intellectual p... continue reading
