Chinese Market Insights

Trend of Short Video for the Taobao Search Portal
Trend of Short Video for the Taobao Search Portal
by Luqi
on 2022-08-25

Trend of Short Video for the Taobao Search Portal

There are two familiar types of short videos on Taobao which are the homepage short video, and the shopping short video. Now, the third type of short video will be coming which is searching for short videos. For example, some products are no longer d... continue reading

QuestMobile 2022 China Smart Product Market Semi-Annual Report
QuestMobile 2022 China Smart Product Market Semi-Annual Report
by Luqi
on 2022-08-23

QuestMobile 2022 China Smart Product Market Semi-Annual Report

1. The smart product market is saturated, and brands have begun to focus on acquiring customers in the mid-to-high-end marketUnder China’s movement restrictions, pragmatic consumption has become the mainstream trend. In the first half of this year, p... continue reading

Baidu Marketing Creates Gen Z Marketing IP: Insights into New Opportunities for Gen Z
Baidu Marketing Creates Gen Z Marketing IP: Insights into New Opportunities for Gen Z
by Luqi
on 2022-08-19

Baidu Marketing Creates Gen Z Marketing IP: Insights into New Opportunities for Gen Z

On August 10, the "Youth Trendy Festival" marketing campaign launched by Baidu Marketing came to a successful end. The popularity of the whole network has exploded, and it has received rave reviews. In terms of market volume, the marketing campaign h... continue reading

What Are the Advantages of Baidu News Feed Ads?
What Are the Advantages of Baidu News Feed Ads?
by Luqi
on 2022-08-18

What Are the Advantages of Baidu News Feed Ads?

The larger the market, the competition will be more intense. In particular, Internet marketing has become more intense in recent years. Many advertisers want to use Baidu News Feed to advertise, but do not know the effectiveness of Baidu News Feed ad... continue reading

Xiaohongshu traffic conversion strategy
Xiaohongshu traffic conversion strategy
by Luqi
on 2022-08-13

Xiaohongshu traffic conversion strategy

Generally, there are 8 ways to convert traffic from Xiaohongshu to sales:Lead traffic to owned mediaLead traffic to E-commerce platformLead traffic to increase search volumeClose deal in Xiaohongshu e-commerce platform Xiaohongshu paid intellectual p... continue reading

Meta-universe: Overseas alliances have been established
Meta-universe: Overseas alliances have been established
by Luqi
on 2022-08-11

Meta-universe: Overseas alliances have been established

The Open Metaverse Alliance for Web3 (OMA3™) is a collaboration of Web3 metaverse platform creators. The goal of OMA3™ is to ensure virtual land, digital assets, ideas, and services are highly interoperable between platforms and transparent to all co... continue reading

2022 Mobile App Operations Growth Report
2022 Mobile App Operations Growth Report
by Luqi
on 2022-08-06

2022 Mobile App Operations Growth Report

The traffic growth of mobile internet applications has slowed down, but generally still has room for growth. The penetration rate of Chinese mobile internet users has further increased. As of December 2021, the number of Internet users in China accou... continue reading

2022 China Gaming Esports Marketing Report
2022 China Gaming Esports Marketing Report
by Luqi
on 2022-08-04

2022 China Gaming Esports Marketing Report

With the introduction of esports into Asia and the enactment of local esports policies, esports is gaining popularity now. EDG won the 2021 championship, and since then esports has developed an unprecedented rise in attention, which is not only sough... continue reading

Taobao Live Annual New Consumption Trend Report
Taobao Live Annual New Consumption Trend Report
by Luqi
on 2022-07-29

Taobao Live Annual New Consumption Trend Report

The population of the livestream e-commerce has exceeded 464 million, which accounted for 44.9% of Chinese netizens. As of December 2021, 930 million people in China watched short videos and 840 million people shopped online; 700 million people watch... continue reading

2022 Douyin Youth Observation Report
2022 Douyin Youth Observation Report
by Luqi
on 2022-07-28

2022 Douyin Youth Observation Report

The generation of young people between the ages of 18 and 23 has fully enjoyed the material growth, education level improvement and urbanization. This young generation has grown up in the environment of the Internet and social media since childhood.... continue reading

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