What is Baidu Advertising? First of all, Baidu is the biggest search engine in China. Baidu Advertising is an online marketing service that allows a business to promote their brands/products/services by paying a certain fee to Baidu. With Baidu'... continue reading
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Fixed formats (Text/Picture/Flash)1. Text (includes one-line titles, two-line descriptions, click links and display links)(1) Titles: no more than 25 Chinese characters (Hanzi) or 50 characters(2) First line of the description: no more than 40 Chines... continue reading
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What's ICPAn ICP (Internet Content Provider) license is a mandatory step for companies wishing to host their website in Mainland China. Without an ICP registration number, you will not be eligible for China-based web hosting and CDN services. Your do... continue reading
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In Q2-2019, some publicly listed online gaming companies took the last bus and announced their 2018 annual financial reports. How were those online game manufacturers doing in in 2018? Let's have a look those financial reports from 64 top listed gami... continue reading
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According to the "City of Opportunity 2019" report issued by China Development Research Foundation and PricewaterhouseCoopers on March 21, Beijing, Shanghai, Hong Kong, Guangzhou and Shenzhen constitute the most developed cities in China and jointly... continue reading
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7 Major Trends of China Digital Marketing in 2019 The constant changes in the digital media landscape have pushed the development of China's digital marketing. Last year 2018, China's IoT (Internet of Things) and short videos developed rapidly, arti... continue reading
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[Abstract] About 1 million paying users purchased courses and services of English Liulishuo in the fourth quarter of 2018, up 150% from 400,000 in the same period last year; Till December 31st of 2018,the total number of registered users was 110.3 mi... continue reading
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Changes in GDP per capita directly affect changes in consumer demand, while changes in consumer demand will accelerate industrial upgrading and innovation. In the very beginning of the new year of 2019, changes already appeared. On February 15th, wh... continue reading
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According to foreign media The Information, Google’s revenue in China (including mainland China, Hong Kong, Macau and Taiwan) increased by more than 60% last year, reaching more than $3 billion. This is a strong growth that has never been reported be... continue reading
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Many social media managers know that: "Certain social media activities can quickly boost certain KPI in short period of time in general ". However, they often doubt "Which activities suits to which products?" and "Which activity is bet... continue reading
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