According to Bloomberg, a latest annual survey of Chinese consumers' attitudes shows that Apple's brand reputation has dropped from 11th one year ago to 24th this year. However, it ranked 5th before 2017. At the same time, Apple's biggest competitor,... continue reading
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On September 18, at the 36krypton "2019 China Investor Future Summit", Zhang Qiong, founding partner of "ABC Capital" and president of ABC Group, delivered the keynote speech "Innovative Consumption, Next golden decade". The following is an excerpt f... continue reading
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Probably from the 1980s, Nike, Adidas and other basketball brands poured into the Chinese market, and the younger generation in China began to accept the baptism of sneaker culture.The significance of sneakers to young people is not only the level of... continue reading
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For international merchants. we have abstracted some of the TOP 50 business Chinese here. They are not only followed by English translation, but also marked with pinyin on the Chinese. It basically covers daily communication between merchants and Chi... continue reading
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01One afternoon in 2006, this should be an afternoon remembered by history.Mr. Ye Maozhong smoked a cigar and chatted with three big men - If more people had heard this conversation, there would have been more billionaires in China.Ye always said: "T... continue reading
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According to McKinsey's latest insights, from now until 2025, China's luxury consumption will almost be doubled, accounting for 3/4 of the world's new spending. What drives this growth is the explosive growth of middle and upper class families, who c... continue reading
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On June 12, Mary Meeker, Queen of the Internet, released her annual report about trends of the Internet. The report shows that in recent years, although the company's main Internet ad spending continues increasing under the background of the gro... continue reading
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What is Weibo?Sina Weibo (NASDAQ: WB) (新浪微博) is a Chinese microblogging website. Launched by Sina Corporation on August 14, 2009, it is one of the biggest social media platforms in China, with over 445 million monthly active users as of Q3 2018.&... continue reading
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News Feed Ads is a native advertisement interspersed in the information flow of Baidu app, Baidu homepage, Baidu Forum (Tieba), Baidu mobile browser and other Baidu network. First of all, let's have a look the coverage of Baidu In-feed ads:600 millio... continue reading
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Types of Baidu Ad - What is Search Ads?Just like Google ads, Baidu Search Ads is part of on Baidu Search ecosystem. Baidu is the world's first and biggest Chinese search engine. Baidu Search Ads can display your business offers at prominent positions... continue reading
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